| List building in itself is relatively easy but many | | | | they want more information about it or a problem |
| marketers make the following mistakes because they | | | | solved. So if they sign up to improve their golf swing |
| either do not know any better or they do so in | | | | they may not be interested in fly fishing or dog |
| order to cut costs. Here are six ways to avoid these | | | | training. |
| mistakes. | | | | An important thing to remember is that you need to |
| Get the Best Autoresponder You Can Afford. | | | | concentrate on one niche in the eyes of you |
| The best autoresponders can seem expensive when | | | | subscribers so that they see you as an expert in |
| you first start but it is better to think positively and | | | | that niche. If you promote products to them in other |
| get the best one you can afford. Changing | | | | niches they will not be as responsive. So keep your |
| autoresponders when you have hundreds or even | | | | content focused and relevant to the niche they are |
| thousands of subscribers is not recommended as | | | | interested in. |
| most of the better autoresponder services require | | | | If you wish to promote in numerous niches you |
| you to have your subscribers subscribe to a new list. | | | | should have lists for each of these niches and maybe |
| Even if you offer them a decent product to | | | | use a different pen name for each one. That way |
| resubscribe you will only get a small percentage of | | | | you can be seen an an expert in more than one field. |
| your current subscribers doing so. | | | | Always Deliver Quality and Relevant Content. |
| When you first start all the bells and whistles of the | | | | You need to earn the trust and the right to send out |
| best autoresponders might seem unnecessary but as | | | | promotional material to your subscribers. This is done |
| your business grows you are likely to be needing | | | | by building a relationship with your list by offering |
| more and more of them. Just imagine being able to | | | | them high quality content, free resources and tools |
| set up your autoresponder so that your business | | | | that they will find useful. |
| runs mostly on auto pilot. | | | | You will need to continue to deliver this high quality |
| You Need to Structure Your Squeeze Page Well. | | | | content even when you have gained their trust as if |
| Think of your squeeze page as the entrance to your | | | | you do not you will lose this trust and people will |
| email marketing system. If people do not go through | | | | ignore your emails because they feel that you are |
| this doorway you have no email marketing system. A | | | | only contacting them when you have something to |
| squeeze therefore has to be constructed well so | | | | sell to them. |
| that it only gives people one option, that is to sign up | | | | Always Send Regular Emails to Your Subscribers. |
| to your list or newsletter. So you need to emphasis | | | | You need to stay in constant contact with your |
| your optin form and what they get if they sign up. | | | | subscribers so create a constant posting schedule so |
| So keep it all above the fold so that people do not | | | | that they know when to expect your emails. This will |
| have to scroll down especially to find the optin box. | | | | increase your open rates and therefore make you |
| It should also load quickly and not distract your visitor | | | | more sales. |
| in any way. Your offer should be compelling enough | | | | Do Not Just Copy and Paste Material. |
| for them to want to sign up so list the benefits | | | | Nothing puts people off more than umpteen emails |
| precisely and clearly. If the benefits solve a problem | | | | with exactly the same content. So avoid the lazy |
| they might have all the better. | | | | email marketer way of using existing affiliate |
| Always Promote Relevant Products to Your List. | | | | resources to send out to your list. Instead customize |
| People sign up to your list because they are | | | | them in your own style so that you really connect |
| interested in a certain niche market either because | | | | with your list and stand out from the crowd. |