| You can avoid potential Unsubscribes by making sure | | | | be effective however, as it shows the reader that |
| that people understand your opt-in message. You will | | | | you think the specific message or offer meets the |
| be building a powerful list when you are sending | | | | person's needs. You will want to capitalize on this by |
| marketing messages to people who have specifically | | | | giving subscribers a way to reach you and ask |
| requested them. Your list will be quality and not | | | | questions, send comments or let you know if |
| quantity. | | | | something on the website is not working. For keeping |
| There will always be Unsubscribers however, so | | | | a good relationship with your list members it is vital |
| make sure your link takes the recipient directly to | | | | keeping their email address updated. |
| the Unsubscribe page where they will be courteously | | | | Avoid emailing images that are meant to be |
| removed from your mailing list, effective immediately. | | | | downloaded from the web as these are automatically |
| Nothing enrages a person more than to go to the | | | | blocked by most software programs and do not nest |
| trouble of Unsubscribing and then to have your | | | | scripts in your HTML message. Also avoid using |
| unwanted messages turning up for days and weeks | | | | capital letters in the subject line and spam-popular |
| afterwards. | | | | words such as Free, $$$, Discount, Save or Money. |
| Avoid using an email address that looks like spam as | | | | Spam filters will delete these emails before they even |
| people will click on the Report Spam or Junk Mail | | | | reach the recipients. |
| button before even opening it. Knowing and trusting | | | | Avoid having your emails blocked by checking your |
| the sender is the primary reason that people open | | | | mail provider rules. Most server providers prevent |
| email. And don't bother to personalize the subject line | | | | spam by requiring that you do not send too many |
| - as according to email marketing statistics, this does | | | | emails in a short period of time. You won't be able to |
| not significantly increase results. Jupiter Research | | | | send more that 1000 emails with GoDaddy for |
| (2006) said that putting the recipient's name in the | | | | example. You want to keep your email delivery rate |
| subject line increases the open rate by as much as | | | | as high as possible instead of ending up in junk or |
| 10%, but this has been overdone since and today | | | | spam folders which people rarely check. Avoid these |
| can be a signal of sophisticated spam. | | | | basic mistakes and you are on your way to a |
| Personalized messages in the body of the email can | | | | successful email marketing and list building campaign. |