| The reason why all the well-known Internet | | | | addresses. In this case, you should set the tone and |
| marketers out there consistently make six, seven, | | | | a good impression right from the beginning by |
| even eight figures per year is because they all have | | | | offering a high value product for free. Right away, |
| highly responsive and really big email lists. Every single | | | | your new subscriber will be impressed and will think |
| person on their lists has given their consent for these | | | | of you as an expert. However, what you're doing |
| marketers to send them information and special | | | | here is building a list of people who have proven |
| offers. Having a solid list building system in place is | | | | themselves to be mild action takers who are also |
| what allows some people to make a few hundred or | | | | interested in getting more information from you. |
| thousand dollars per email broadcast that they send | | | | What you probably haven't done yet is make any |
| and to not have to worry about the number of | | | | money off of them yet. |
| people who unsubscribe due to the bigger numbers | | | | Conditioning a list of subscribers who have never |
| that they're bringing in. | | | | bought anything from you to become serial buyers |
| If you don't have a list yet, then do what everyone | | | | of your products while still maintaining a strong |
| is telling you to do and start building one. The | | | | relationship with them can be tricky. The topic of list |
| watered down version of list building is to offer | | | | relationship is a whole new subject that entire |
| something of value for free in return for a prospect's | | | | e-books could be written on, so we won't go into |
| name and email address. Then, once they've give you | | | | much detail here. |
| their contact information, you now have permission | | | | However, one way to get around that is to build a |
| to market to them over and over again. Rinse and | | | | list of buyers right from the get go. When going |
| repeat, right? | | | | through the purchasing process, customers are |
| Well, list building isn't just about the size of one's list. | | | | usually required to submit their names and email |
| Sure, if you have a list numbering in the tens of | | | | addresses. If they're not, then you should consider |
| thousands, it opens up many doors for you, but size | | | | sticking an opt-in form on your download page so |
| alone won't make you money. For instance, if, on | | | | that customers have the option of signing up to your |
| average, only one out of every two hundred people | | | | list. A list of buyers is much more valuable than a list |
| on your list read your emails, then you'd obviously | | | | of "unproven" potential buyers because people who |
| not be making much money from them. No, list | | | | have already bought a product from you are much |
| building is about more than just size: it's about your | | | | more likely to buy from you again. |
| relationship with your subscribers, which affects their | | | | No matter what method of list building you choose, |
| responsiveness levels. | | | | choose one quickly and get started right away, |
| The most common form of list building involves | | | | because contact lists are a marketer's greatest asset |
| offering a gift for free in return for names and email | | | | and you'll be sorry you didn't get started sooner. |