| How to Write Referral Emails | | | | because I have been too aggressive. Once again, I |
| When I say referral email, I mean just that, even | | | | simply let the sales page be aggressive for me. |
| when it is my own product. You see, the email is not | | | | How to Write Feedback Emails |
| the place to sell the product, although sometimes I | | | | In these emails, I am attempting to do two things: 1) |
| do. The email is the place for rapport and | | | | Create rapport by stimulating conversation and 2) |
| communication. So I simply refer my reader to take a | | | | Find out what to write my next book about. |
| look at a sales page. I let the sales page do the | | | | Creating the rapport is extremely important to me. |
| selling - that is why it is called a sales page. | | | | Used correctly, I believe that feedback emails create |
| For my referral page, I will often ask a question, for | | | | incredible rapport and can lead to multiple sales later |
| example, 'have you been struggling with (your niche)?' | | | | on in the relationship. |
| I have found something that might work nicely to | | | | The feedback email might look like this: |
| help: (link to sales page). | | | | Dear {!firstname_fix}, |
| What I have done there is come across as helpful; | | | | I need you help! In a constant effort to improve |
| even if they don't like the sales page, they will still | | | | what I send to you, and how I can best help you |
| appreciate that I sent them to it, thinking of them. In | | | | (niche verb) better, I have a couple of quick |
| that way, I get the click, but I also preserve the | | | | questions for you. Please just hit 'reply' to this email, |
| relationship with my subscriber. | | | | and send me your answers. This will help me a |
| If you try and sell in the email, then the subscriber | | | | lot...thanks in advance. |
| feels as though you are selling him or her with your | | | | 1) What is the most difficult thing you have found in |
| email campaign, and will often unsubscribe. Although a | | | | (your niche)? |
| few unsubscribes is fine with me (I figure that if I am | | | | 2) What types of information are you looking for |
| not getting any unsubscribes, I must not be | | | | from this newsletter? |
| aggressive enough), I do not want to lose buyers | | | | 3) What is one thing you want to learn more about? |