| We all know that email marketing is easy, cheap and | | | | so much so that your audience can be turned off by |
| fast. It can be used to send information about your | | | | excessive emails. The bulk of emails today are |
| products and/or services to your customers and also | | | | deleted without ever being read because they have |
| set up to send them timely messages such as | | | | poor headlines or are from people the email receiver |
| birthday greetings. | | | | no longer trusts. Send the same headline as everyone |
| Email marketing today is losing some of the power it | | | | else and you have a better change of winning the |
| once had in marketing because of the sheer volume | | | | lottery than having the email read. |
| of emails one get daily in their email in-box. Today | | | | Emails that have headlines that look like |
| more than ever you need a good headline that | | | | advertisements have a very high chance of being |
| stands out among the rest so that people will open | | | | ignored and deleted upon receipt. You need an email |
| your emails. | | | | campaign that builds a relationship from day 1 with |
| People still spend a lot time reading their emails but | | | | your subscribers. |
| one wonders how much of it is productive and not | | | | People want information so that they can choose the |
| just house keeping, sorting and deleting them instead. | | | | products that are best suited to them and not told |
| Some emails are important and read straight away | | | | that your product is the best on the market. So tell |
| while others are sorted and left for when one gets | | | | them what your product can do for them and give |
| time to read them. With our busy lives it is doubtful if | | | | them information on how to use your product rather |
| they will ever get read. | | | | than a straight out advertisement of your product. |
| You need your emails to be important enough so | | | | Pay attention to the professionalism of your emails. |
| that they get read straight away not filed away to | | | | Things like their formatting, spelling and grammar, as |
| be read later. How do you manage this? | | | | done badly these can put people off. Keep your |
| You need to send your opt-in subscribers good | | | | emails plain and simple and graphics to a minimum. |
| information from the first day they sign up to your | | | | If people subscribe to your newsletter some will |
| list. To do this you need to target your marketing to | | | | un-subscribe if you send them boring sales |
| get people very interested in what you have to | | | | information especially about things they have no |
| offer them and then over deliver. As you build up | | | | interest in receiving. It is a good idea to ask them to |
| their confidence or trust in you then they will be | | | | either tick a box to receive special offers or to make |
| more inclined to occasionally purchase something you | | | | it known that by signing up to your newsletter they |
| offer them. | | | | agree to receive special offers and announcements |
| The biggest problem today is that email marketing | | | | from you. |
| has been over used and can be counter productive | | | | |