| So You Want to Be a List Builder? 4 Things You | | | | (3) Create a good Landing or Squeeze Page |
| Have to Get Right | | | | You have created great content and your visitor has |
| If you have ever wanted to be a successful Internet | | | | read either an article on your website or saw |
| list builder but have always thought it would be too | | | | something about you on another site. Now what? |
| difficult then you need to read this article. Learn how | | | | Capture that name and email address! Most people |
| to do the 4 things that every successful Internet | | | | that come to your site are not going to buy your |
| marketer knows how to do correctly. | | | | products or services the first time they visit your |
| (1) Select a Growing Niche | | | | site. |
| OmiGosh! Again, with the niche thing...enough already, | | | | So as a list builder, you must to give them time to |
| right? Wrong. Choosing the right niche is "THE" most | | | | learn about you and your business though emails. But |
| important thing you was a businessperson can do. | | | | with the increasing trend of spam, people are wary |
| Don't believe me? Ever wonder what happened to | | | | of giving out their email address. The purpose of |
| the companies that made wagons and horse | | | | your squeeze or landing page is to calm their fears |
| carriages after Ford started building automobiles in | | | | and let them know you are not a spammer. Tell |
| 1903? | | | | them what benefits they will get by subscribing to |
| The smart ones saw a new niche and invested...in | | | | your list, not just any bonuses but how you can help |
| General Motors and other "horseless carriage" builders | | | | them in the long haul. Detail what they are going to |
| like Buick. The other carriage makers withered on the | | | | be getting, when and what they should expect when |
| vine and disappeared. So as a list builder, you need to | | | | they get it. |
| look around you and watch all the latest trends and | | | | (4) Select Email List Software |
| like the buggies makers of at the beginning of the | | | | Get a good email list and autoresponder service or |
| last century...find a growing niche and invest in it. | | | | script since it is essential for a list builder. You will be |
| (2) Create Good, Quality Content | | | | dead in the water if once you get those valuable |
| Okay, you have got your niche all selected. But | | | | names and addresses if you can properly contact |
| remember "Content is King". It was king 20 years | | | | them. You can't create and maintain a trusting |
| and it is still king. Fill your website and your articles | | | | relationship with your customers if your software |
| with good, interesting and useful information. Listen | | | | fails you. Do your homework. Before you plop down |
| to your niche market, find out what gives them pain | | | | your hard earned cash find how the software or |
| or is causing them trouble. Think of ways to fix their | | | | services works. Check out current users and find out |
| troubles and heal the pain. Now write these solutions | | | | what they are saying about the product or service. |
| down and put them up on your website, in your | | | | Now that you see that becoming a list builder is not |
| newsletter, eCourses and in article directories. People | | | | all the hard, you can use the 4 techniques above to |
| like joining lists where they are assured of getting | | | | grow your own email empire. |
| honest, helpful and solid information. | | | | |