| Your link building campaign should be guided by the | | | | the page has a current cache date in Google. |
| trio: highly targeted, high quality links - placed in the | | | | 8. Don't burst the link volume on short periods of |
| right spot on the page - with the right anchor text. | | | | time. You want to make sure the number of links |
| Most certainly, along the way you'll be tempted to | | | | matches the amount of traffic you're receiving. Until |
| make use of some practices that promise to deliver | | | | your site is getting 500 unique visitors per day, I |
| quick results but that also tend to raise some red | | | | would stick to 5-10 acquired links per day max. In |
| flags with Google's quality standards. | | | | other words, avoid disparities between the number |
| Although beneficial on the short run, these gray and | | | | of backlinks to your website and the amount of |
| black hated backlink acquisitions will harm your SEO | | | | traffic you're receiving. |
| campaign and delay sustainable traffic from showing | | | | 9. Don't make backlinking decisions based on |
| up in your charts. | | | | PageRank. Instead, build backlinks to provide |
| List of "don't do"s to take into consideration: | | | | complete solutions to your prospect's needs. |
| 1. Don't outsource your link building project unless you | | | | 10. Don't go after generic keywords which are on the |
| verify those you outsource to and they are qualified | | | | wrong end of the buying cycle. These depict a wide |
| and aligned with your methods. | | | | market without addressing specifics which the |
| 2. Don't search for "keyword phrase" and "submit | | | | searcher has in mind (e.g. "buy car"). |
| site" in Google. The vast majority of results are | | | | 11. Don't search link partners among websites that |
| garbage sites. | | | | are competing for the first 100 keywords in your |
| 3. Don't just get links to your home page, get deep | | | | niche market; the chances of getting a link from |
| links to any page you want to rank well in Google; | | | | them are very slim because they are your direct |
| the ration should be 30~40% of links going to home | | | | competitors; descent to the next 300-500 keywords, |
| page and 60~70% being deep links. | | | | instead. |
| 4. Don't use link building software or send mass | | | | 12. Don't link to the home page of the directory |
| emails for links. | | | | you've submitted to; instead, link to the page where |
| 5. Don't hire services which "guarantee" links or allow | | | | your listing appears. |
| links added through automation. These kind of | | | | 13. Don't create so-called a "links page" where you |
| services are most likely intricate link farm consisting | | | | build a page and stuff a bunch of links to |
| of a network of separate, highly interlinked websites | | | | "recommended resources", "links" or "get more |
| for the purposes of inflating link popularity. | | | | information". |
| 6. Don't automate link submission on your webpages; | | | | 14. Avoid three-way linking schemes. Search engines |
| manually approve all link requests. | | | | are getting better at detecting and discounting these |
| 7. Don't approve a link request until you ensure that | | | | links. Google in particular has aggressively begun to |
| the site has not "faked" its PageRank. Also, verify | | | | target and discount three way links. |