| As a small business, marketing is extremely important | | | | Independence Day to send out fond sentiments and |
| to get your name out there and attract customers. | | | | good wishes. Or, take a more universal approach and |
| Once you have built up a clientele, you want to keep | | | | send out cards for the New Year. |
| their interest in your company piqued. At the same | | | | 3. Event Hosting: Wine Tasting |
| time, consumers are becoming more and more aware | | | | Get your clients together at a popular event like a |
| of the marketing and advertising constantly being | | | | wine tasting. You could find a local venue that hosts |
| thrown at them. Here are five ideas of how to keep | | | | wine tastings, or even host it out of your own office |
| in contact with your customers without seeming | | | | venue to save on the expense. Light hors d'oeuvres |
| overbearing. | | | | and good music are always a plus. Your customers |
| 1. Hand Written Thank You Notes | | | | will remember the evening, as well as your company's |
| Write a simple thank you note for customers' | | | | great hosting skills, generous attitude, and classy, fun |
| previous orders. You can accomplish multiple | | | | ambiance-leaving them more likely to look to you first |
| objectives by expressing your gratitude for their | | | | for further business. |
| business and reminding customers of their experience | | | | 4. Email Surveys with Incentives |
| with your company. You might even include a small | | | | Spam email gets sent in masses every day. Most |
| incentive like a discount coupon for subsequent | | | | people don't even check their junk boxes and try to |
| orders. Satisfied one-time customers tend to need | | | | filter out as much as possible. That being said, there |
| only a small prod to become repeat customers. | | | | are plenty of mass emails that people do care to |
| 2. Holiday Cards | | | | read. Sending a quick survey asking about the service |
| This is a very traditional idea of how to stay in | | | | and satisfaction of your customers, while offering a |
| contact with customers. Holiday cards have for | | | | small incentive (like a discount on their next order) will |
| decades been a huge trend and widely used for | | | | get you feedback on how to improve and reach out |
| businesses wanting to stay in contact with | | | | to customers. |
| customers. A nice sentiment during the holiday | | | | 5. Birthday Card Mailings |
| season spreads happiness and goodwill-and reminds | | | | Everyone loves getting mail on their birthdays. One |
| customers that you are there. Be careful not to | | | | of the great things about being a kid was the gifts |
| make your holiday send outs too branded, or they | | | | you got from family and friends. Aside from the |
| will seem like another piece of advertisement that | | | | excitement of having new things, there was the |
| fits best at the bottom of a recycling bin. | | | | warmth associated with those who care about you |
| You can also switch it up, and send out cards for a | | | | enough to give you a gift on a day that was all |
| holiday other than Christmas. With all the issues of | | | | about you. Capturing a little bit of this by sending out |
| offending people by focusing on a holiday that | | | | birthday cards and maybe even small gifts (like a gift |
| initiated with religion, you can avoid it altogether. Pick | | | | certificates or coupons) will make your customers |
| an American holiday like Thanksgiving or | | | | feel special, and give them a great reason to return. |