| Your signature is a valuable piece of marketing real | | | | Here is an example of an email signature structure |
| estate. It's one of the few places where you can | | | | that works. |
| update your marketing in less than a minute and | | | | YOUR NAME |
| keep the people that know you up-to-date in your | | | | YOUR TITLE |
| work through the emails you send. | | | | YOUR TAGLINE or WHAT IT IS THAT YOU DO IN |
| Your email signature is an easy way to show people | | | | RESULTS ORIENTED LANGUAGE |
| you take your work seriously and what you're up to. | | | | YOUR PHONE |
| And the best part is you can let it promote your | | | | YOUR EMAIL |
| services on your behalf. It just becomes a part of | | | | YOUR MAILING ADDRESS ON ONE LINE (THIS IS |
| your email. | | | | OPTIONAL as your mailing address would be on your |
| Before I give you a sample email signature structure, | | | | website) |
| here's what you should avoid putting in your email | | | | YOUR WEBSITE |
| signature: | | | | A CALL TO ACTION. |
| | | | How do you set up your email signature? |
| 1. Avoid Quotes I love quotes as much as the next | | | | |
| gal. However, when you are positioning yourself as | | | | 1. In Microsoft Outlook, on the Tools menu, click |
| an expert, the go-to person in your network, don't | | | | Options, and then click the Mail Setup tab. |
| waste advertising space to quote other people. | | | | 2. Click on Signatures and then click on New. |
| Quotes pull the attention off your work and puts the | | | | 3. Give your email signature a name. I have a |
| reader in "thinking mode." Hmmm... wasn't that a nice | | | | different signature for each email account I have set |
| quote. It feels nice. Ah.... That's not what you want. | | | | up in my Outlook. (One for my personal, one for my |
| You want them to take action. Which leads me to | | | | business email address so when you send out an |
| my next point... | | | | email you can select what signature to use.) |
| 2. Include an Action Step Encourage people to take | | | | 4. Once you've given your signature a name, click on |
| action beyond reading your email signature. Create an | | | | Advance Edit. This will give you the option to make |
| environment where people see you as actively | | | | your signature look nice by selecting the font style, |
| solving problems on their behalf. This requires action | | | | color and spacing as well as setting up hyperlinks to |
| on the part of your clients as well. So think about | | | | different pages on your website. Microsoft Word will |
| what would be a great first step to becoming a client | | | | launch. Type up your signature and click Save and |
| or buying your product. Break the giant step | | | | thenclick OK. |
| (becoming a client) into baby steps such as signing up | | | | 5. Then you'll be taken back to the set up section |
| for your newsletter or attending an upcoming class. | | | | where you can select signatures for your email |
| 3. Avoid Backgrounds Designs This makes your emails | | | | accounts. |
| difficult to read and looks amateurish. | | | | If you have a new version of Outlook (I have 2003) |
| 4. Avoid fonts that are hard to read. | | | | or another type of email management software such |
| Papyrus is a popular one in the wellness community. | | | | as Entourage for MAC it's virtually the same steps, |
| Although pretty, it causes eye strain. Stick to | | | | but to be sure, do a search for "email signature" in |
| Tahoma, Verdana, Times New Roman variations, | | | | your help bar of your email system and follow the |
| Helvetica and other similar fonts. If you like pretty, | | | | instructions given. |
| try the font called Trebuchet. | | | | |