| The other day I got asked a great question "is email | | | | links going to their blogs. I personally haven't done |
| marketing being replaced by social media?" With | | | | this, because I hate the extra click for you as the |
| lower open rates, more spam filters, and email boxes | | | | user. But it's certainly something to think about and |
| overflowing should we stop building our email list and | | | | test out. |
| focus on Social Media? Short answer: No! | | | | Also, what about automatically emailing your blog as |
| But we do need to adjust our online marketing | | | | soon as your write a post or as an email digest |
| strategy a bit. Your customers are tweeting, tagging | | | | every week? My favorite email autoresponder |
| photos in Facebook, watching YouTube videos, and | | | | Aweber does this automatically for you. |
| hanging out on LinkedIn. 68 million users on Twitter | | | | Your customers enjoy hearing from you in different |
| now and Facebook's users make up an entire | | | | ways. Some are twitteraholics like me and others |
| country! Social media is not a fad so if you haven't | | | | love getting your emails. So I'm going to continue |
| already it's time to really step up your social media | | | | building my email list, because if Twitter or Facebook |
| marketing. | | | | ended tomorrow I'd be OK. |
| But where does this leave email marketing? | | | | I really think the best idea is once you have your |
| Maybe your email open rates are dropping? Maybe | | | | web site and online presence set up is to be |
| the spam filters are stopping your emails? Even if this | | | | everywhere! But if this is overwhelming for you right |
| is happening, right now email marketing is here to | | | | now. Just start first by building your email list and pick |
| stay. But to be successful you should combine both | | | | either Facebook, Twitter, YouTube, or LinkedIn to |
| email and social media. | | | | help you. I'm using Social Media to then build my list |
| For example, when I create a blog post, I tweet it, | | | | and adding value and content to both my email list |
| facebook it, put it on linkedin, and then guess what I | | | | and social media friends. |
| do? I send an email about it. I've seen a lot of people | | | | So email marketing is here to stay, but so is Social |
| switching from their normal email newsletters over to | | | | Media. So instead of picking one... just integrate them. |