| Online Marketing, web-marketing and i-marketing is | | | | AdWords, Microsoft adCenter and Yahoo! Search |
| together known as Internet Marketing. And when the | | | | Marketing are the largest SEM vendors. SEM has |
| goods and services are sold online, it is called | | | | grown faster than not only the conventional methods |
| e-Marketing or Search Engine Marketing. | | | | of advertising but also other methods of Internet |
| The media has been connected with the audience | | | | Marketing. |
| worldwide through the internet. Internet Marketing | | | | Email marketing software is another form of Internet |
| has an interactive nature through which, this medium | | | | marketing. In this form of Internet Marketing, a |
| can bring out responses and provide immediate | | | | computer application is used to send mass emails to |
| responses anywhere in the world. | | | | target markets. This software generally has a |
| Designing, developing, promoting and selling products | | | | database, which stores campaign statistics, contact |
| online are the central features of Internet Marketing. | | | | information and message history. The interface |
| In this process, media gets to play a major role in as | | | | offers characteristics needed to operate an email |
| its present through the various stages of customer | | | | campaign such as contact entry, message sending, |
| engagement and awareness cycle during search | | | | reporting and contact importing. In the US, these |
| optimization, search engine marketing, banner ads for | | | | Software packages are available free as well. Major |
| specific websites, web 2.0 strategies and email | | | | companies pay thousands of dollars to organizations |
| marketing. | | | | specializing in providing solutions for mass marketing |
| There are various forms of internet marketing. One | | | | email campaigns. |
| of them is called e-mail marketing. E-mail marketing is | | | | This form of Internet Marketing increases the tempo |
| a type of straight marketing which uses email to | | | | of direct marketing as it sends personalized e-mail to |
| communicate the with the target audience. Emails are | | | | current and prospective customers. A poll conducted |
| sent by merchants to its current or previous | | | | by Gallup found that nearly 67% of Internet users |
| customers to enhance relationships and their loyalty. | | | | send, forward or receive emails normally. Other online |
| Emails can also be sent to acquire new customers or | | | | activities such as downloading music, shopping or |
| to convince new customers to buy something | | | | reading blogs are outranked by emailing. There are |
| instantly. The researchers have estimated that the | | | | schedulers in email marketing software, which are |
| firms in the United States alone spend around $300 | | | | designed to send emails routinely. This facility |
| million per year on email marketing. | | | | removes any possible delays and the marketers can |
| Search engine marketing or SEM is the most | | | | adhere to their marketing plans. |
| effective method of Internet Marketing. In this form | | | | Companies engaged in internet marketing have the |
| marketing, search engine optimization, contextual | | | | advantage of calculating statistics quickly and |
| advertising, paid placement and paid inclusion is used | | | | inexpensively. The organizations can easily conclude, |
| to promote a website by increasing its visibility in the | | | | which offer was more tempting to the customer. |
| search engine result pages. | | | | These results can't be extracted in billboard |
| The North American advertisers used up to $13.5 | | | | marketing. |
| billion on search engine marketing in 2008. Google | | | | |