| An internet marketing tool is a term often used in | | | | bullets. JPEG images can contain millions of colors and |
| internet marketing but the question is, what is it? | | | | allow you to specify the degree of compression. |
| What can it do for you and your online business? Is it | | | | Another internet marketing tool being used is an icon |
| advantageous to use an internet marketing tool? | | | | which is also a graphic image that represents an |
| How does an effective marketing tool affect the | | | | available function on a computer's graphical user |
| sales of your company? What are the different | | | | interface. They look like a standard image file; |
| types of internet marketing tool? Well, an internet | | | | however, to create an icon, you must have a special |
| marketing tool is a device that provides digital | | | | software program capable of creating and saving an |
| advantage for internet marketers in completing a | | | | image in ICO format. The size of an icon will vary |
| certain task. In order for your internet marketing to | | | | depending on the application it is associated with. |
| be successful you need to have an effective internet | | | | Some will require a 16x16 pixel image and others may |
| marketing tool. | | | | require a 32x32 pixel image. In addition, the number |
| An internet marketing tool defines a set of specific | | | | of required colors may be 16 or 256. |
| steps that must be completed in order to perform an | | | | Autoresponders are one of the most widely used |
| operation. They often require for the user to select | | | | internet marketing tool on the Internet. They are also |
| with the mouse before the operation can be | | | | known as mailbots, automatic email and email on |
| completed on the given selection. They must usually | | | | demand. They were derived from the very popular |
| be created for a specific data using a constructor | | | | fax on demand and designed to automatically |
| and then the associated functions can be applied to | | | | respond to any email message received with an |
| that data. | | | | automatic response. Autoresponder programs vary |
| One internet marketing tool is the electronic mail, | | | | from autoresponse messages set-up within an email |
| better known as email, is the most important tool | | | | program to a script that runs on a server. This script |
| used on the Internet. It's much faster than snail mail, | | | | may run a web-based autoresponder system that |
| less expensive and enables you to instantly | | | | utilizes a web page form or it may run with a pop |
| communicate with your visitors and customers. | | | | email account on a server. |
| Although most Internet Service Providers include | | | | One powerful internet marketing tool used on the |
| email accounts for their customers, these accounts | | | | Internet is the ezine. An ezine, also known as an |
| really aren't adequate for an Internet business -- | | | | email magazine, online publication or electronic |
| especially if you get a large amount of email. Not only | | | | newsletter is simply a newsletter available via email |
| do the email addresses contain your ISP's name, but | | | | and/or online. There are hundreds of thousands of |
| they are also very limited on features and options. | | | | ezines on various subjects available on the Internet |
| Another type of internet marketing tool is FTP, also | | | | free of charge. Publishing an ezine is a great way to |
| known as file transfer protocol, which is a procedure | | | | build an opt-in list of potential customers. Not only will |
| that enables users to upload and download files to or | | | | it enable you to share your expertise, but it will also |
| from a certain web server. | | | | build your credibility. |
| Graphic design is an intimidating subject for many | | | | Developing a trusting relationship with your |
| Internet entrepreneurs which are also included as an | | | | subscribers is the key to your ezine's success. You |
| effective internet marketing tool. However, most of | | | | must have a sincere desire to assist your subscribers |
| us must learn some basic graphic design techniques in | | | | to the best of your ability. Provide them with helpful |
| order to avoid the high costs of hiring a professional | | | | information that will teach and inform in regard to the |
| designer. But if you are willing to pay for high quality | | | | subject matter. Although offering an internet |
| graphic designs, there are many graphic design | | | | marketing tool like an ezine to your subscribers free |
| company that will be happy to serve you with a lot | | | | of charge may seem to be a waste of time, you |
| of designs that you can use for your website. In | | | | have to look at the entire picture. This publication will |
| order to create or edit your graphics, you'll need to | | | | enable you to have a direct line of communication |
| invest in a good graphics-editing program. | | | | with your subscribers. |
| The most popular program used by Internet | | | | Your subscribers are not just subscribers - they are |
| marketers is Paint Shop Pro. This powerful program is | | | | actually targeted potential customers. When they |
| the only program you'll need to design professional | | | | subscribed to your publication, they were letting you |
| looking graphics. The most popular image formats | | | | know they have an interest in your ezine's focus. |
| used as internet marketing tool are GIF or graphic | | | | This provides you with the opportunity to advertise |
| interchange format, and JPEG or joint photographic | | | | your products or services, and provide them with |
| expert group. GIF uses a maximum of 256 colors and | | | | recommendations. |
| is best suited for images such as logos, buttons and | | | | |