| The first step to internet email marketing strategy is | | | | get your promotion ready. This should possibly have |
| to get an autoresponder. You simply cannot make it | | | | been your first step, but there you go. Get a sales |
| mailing email online without an autoresponder. | | | | page set up and at a preprogrammed date and them |
| The second step to internet email marketing | | | | your autoresponder should send a mass email to your |
| strategy is to build up your list. Some claim this as | | | | whole list. This should make them an offer designed |
| the first step, but without the autoresponder you will | | | | to be such that they will difficult to refuse. You can |
| unable to collate the list and reply to them when | | | | write this yourself or pay to have it done. The sales |
| they respond to your opt-in offer. This is because by | | | | page is important and worth doing right, and there is |
| far the most fruitful way of building a list is by means | | | | plenty software on offer to write it for you. |
| of an opt-in list on your website, offering some | | | | Step Four: Accept Orders and Payment |
| inducement to visitors who sign up. They do so by | | | | Fourthly, for your internet email marketing strategy |
| providing a name and email address that is added to | | | | you need a means of handling orders. This is essential |
| your list by your autoresponder. Bulk email marketing | | | | for email marketing and some people find this a |
| would be impossible if you did not have a good list of | | | | difficult step since it involves accepting money, and |
| people to email to, and you can't start that without | | | | on the internet there are two major ways: by credit |
| an autoresponder. | | | | card or an electronic payment system. There are |
| The opt-in inducement for your internet email | | | | several of each commonly used on the internet. This |
| marketing strategy can be a free offer, a newsletter | | | | step is not as difficult as you think, and once you |
| or a free course. The latter is an excellent way of | | | | have a checkout and payment system in place, you |
| retaining interest since you write a course relevant to | | | | require an order delivery system. |
| your website then preprogram it into your | | | | You might find it much easier to make a monthly |
| autoresponder to send an email to all who register | | | | payment to a reputable website host that provides |
| for it over a period of say, fourteen days. They will | | | | all of these necessary to you as standard. There are |
| keep opening your emails and you can make them | | | | some available on the internet if you look carefully. |
| offers after each part of the course. | | | | Step Five: Thank your Customers - or They Won't |
| Of course any discussion of email marketing strategy | | | | Come Back |
| would be incomplete without a warning about SPAM | | | | Finally, the fifth step to your internet email marketing |
| laws - learn the laws for your country and abide by | | | | strategy: the easiest of the lot. A simple thank you |
| them. The penalties are severe. | | | | and recognition of your order. This is where we |
| Step Three: The Promotion | | | | started - with your autoresponder. Bulk email internet |
| The third step to internet email marketing strategy, | | | | marketing would be impossible without them! |
| having set up a means of building your email list is to | | | | |