| Email continues to be the foremost marketing | | | | recipient has requested or opted for. Ways to make |
| technique used by internet marketers today. | | | | people opt into your email is by providing opt in |
| Advances in technology have brought these long | | | | space check box in your websites, advertising |
| utilized tools to the marketing mainstream. | | | | through other newsletters etc. |
| Planning to carry out a bulk email marketing | | | | · Keep the content of the email as low and to the |
| campaign? Beware! Bulk email marketing could lead | | | | point as possible. Most people get don't read longer |
| you into trouble if you are not careful enough. How? | | | | mails and get annoyed if the emails have more |
| Well it's that slang word again - 'Spam'. | | | | content that use up more email space |
| Before starting on an email marketing campaign it | | | | · Avoid attachments as far as possible. Attachments |
| becomes almost inevitable for you to know what | | | | take more space and are seldom opened |
| spam is all about and how it is related to bulk emailing | | | | · Provide a working opt out option in the email. |
| when you actually don't have anything to do with it. | | | | Providing an opt out box or service is the best way |
| So what is email spam? | | | | to avoid your mail from being framed as spam |
| Spam is a form of unsolicited promotional email which | | | | · As a best measure avoid sending html mails. Html |
| is sent in large numbers to people without their | | | | mails generally don't load/open easily and are space |
| permission. So your bulk email marketing according to | | | | grabbers that most people don't like. Although you |
| this definition can very much be compared to spam! | | | | can have an option in your first mail regarding Html |
| So now what? | | | | email |
| Well, you will be happy to know that not many | | | | · If you decide to provide links in your mails, make |
| countries have strict laws against spam and | | | | sure they are working and not broken |
| depending on the normalcy of email content not | | | | · As far as possible try and address the recipient by |
| many people get so annoyed by junk mail as to | | | | his name |
| report it to authorities. But of course anything's | | | | · Always mail to a targeted audience |
| possible and it's always better not to take chances. | | | | · As a safety measure avoid buying email addresses |
| So here are some tips to carry out a bulk email | | | | from any vendor. Most of these email addresses will |
| marketing campaign in the safest way. | | | | be far away from your target audience and the risk |
| Tips on bulk email marketing | | | | of your mails being termed as spam increases |
| · Always go for permission email. What's that? A | | | | · Decide on a subject line that is short and to the |
| permission email is a form of solicited mail that the | | | | point. |