| Infusionsoft vs 1ShoppingCart is a common online | | | | an email centric sales model, the biggest advantages |
| shopping cart software comparison, but is it really a | | | | of Infusionsoft will be lost on you and then you'll |
| fair ecommerce comparison to make? | | | | simply be paying a high price for a basic shopping |
| Infusionsoft stakes its claim with their advanced email | | | | cart. |
| marketing system... while 1ShoppingCart is best | | | | 3. Cost - High start up costs, triple the monthly price |
| known for being a very basic, mature hosted | | | | of 1ShoppingCart and high priced consultants needed |
| shopping cart system. | | | | to make it work for your business. |
| So let's take a closer look at each of the systems | | | | 1ShoppingCart - Getting Specific |
| and look for areas of commonality, and then areas of | | | | 1ShoppingCart is a very basic hosted online shopping |
| exception and individuality. By the end of this | | | | cart system that works well for basic sales, and is |
| comparison, you'll see that both Infusionsoft and | | | | fairly simple to set up and operate. They offer a |
| 1ShoppingCart both excel in certain areas, and as is | | | | basic shopping cart, affiliate system and |
| expected, both struggle in others. | | | | autoresponder all in one package, along with some |
| Depending upon where your online ecommerce | | | | basic integration with 3rd party systems such as |
| business needs lie, you should be able to easily | | | | AWeber, Wishlist, aMember. |
| choose one system over the other since they each | | | | If you're looking for a basic system, then |
| address a unique target market. | | | | 1ShoppingCart offers just that. |
| Infusionsoft - Getting Specific | | | | The weakness of 1ShoppingCart will start to |
| Infusionsoft places a high degree of their focus on | | | | manifest as your business grows, and your needs |
| email marketing. In other words, their software is | | | | become greater. |
| best suited to online marketers that use the business | | | | 1. Affiliate System - While the system does a good |
| model of getting their website visitors to "opt-in" to | | | | job of recording sales, paying your affiliates with |
| one of their mailing lists by offering some form of | | | | 1ShoppingCart could not be more time consuming, |
| "ethical bribe" i.e. Free report, free newsletter, etc. | | | | more cumbersome and more manual. |
| Once this person has opted into the emailing list, then | | | | 2. Autoresponder - From a technical standpoint, the |
| the objective is to use the automated follow up | | | | system has many useful features, but from a |
| messages and broadcasting tools to then sell them | | | | deliverability perspective you'll quickly discover that |
| products and/or services. | | | | deliverability becomes a thorny issue and the large |
| The advantage to this type of marketing is that | | | | "power users" of 1ShoppingCart all migrate over to |
| you're able to market to your email list repeatedly | | | | AWeber. |
| and for no additional cost (unless your email volume | | | | 3. Support - If you want phone support, get ready |
| exceeds 75,000 monthly). | | | | to pay $34 per support call or $370 per year for an |
| There are 3 areas where Infusionsoft misses the | | | | annual subscription. This additional cost needs to be |
| mark: | | | | factored into your value decision. |
| 1. Complexity - Since this system is targeted towards | | | | The comparison between Infusionsoft and |
| the "geek" set, many people with only average | | | | 1ShoppingCart comes down to your individual |
| technical skills will struggle to make use of anything | | | | business. If your focus is on email marketing, then |
| more than the most basic functionality. There's a | | | | spend the extra money and go with Infusionsoft. If |
| reason why there are so many Infusionsoft | | | | you only need a basic shopping cart system and do |
| consultants... because they are needed by so many | | | | not plan on using affiliates to sell your products, then |
| Infusionsoft users. | | | | go with 1ShoppingCart. |
| 2. Non-Email Sales Functionality - If you're not using | | | | |