| It's a proven fact that people read email, spend | | | | This could be an unbelievable statement, a problem, a |
| money on email marketing, and buy things because | | | | question, a challenge or a unique selling proposition. |
| of email. Just because there are billions of SPAM | | | | For the best results, you must focus on the needs |
| messages that get deleted every day doesn't mean | | | | of the reader. What benefit does he or she gain |
| that millions of messages are going unnoticed. | | | | from finishing this letter? Once you express this |
| Success depends upon the way you go about | | | | concern for the reader be very clear and leave |
| delivering your messages. If you can learn to write a | | | | nothing to the imagination or to subtlety. This isn't an |
| great email marketing message, then you may be | | | | art-this is a business and you are on borrowed time! |
| able to increase your sales. Here are five points to | | | | 4. Do Research |
| remember in writing email messages. | | | | Nearly every entrepreneur is willing to do research |
| 1. Capture interest immediately. | | | | before opening a new store, planning an expensive |
| Think of every boring message you have ever heard | | | | campaign or going into a partnership. Why not do the |
| before and then try and think of something outside | | | | same before embarking upon an email campaign? |
| the box. Think about the tons of bulk mail that each | | | | Don't limit yourself to just one pitch, or one subject |
| consumer is receiving and try to write at a superior | | | | line. Come up with many and then request advice |
| level. Once you capture their interest, they will give | | | | from friends, colleagues or even family members on |
| your proposal serious thought. They are always one | | | | which ones are the most attention-grabbing. Analyze |
| second away from hitting the delete button so make | | | | why they are successful and what's interesting about |
| sure you never let go of that initial interest and drive | | | | them. This will prepare you for real world email |
| home your point quickly. | | | | marketing. The more research you do, the better. |
| 2. Write a good headline and subject. | | | | 5. Have a logical conclusion. |
| This is perhaps the most crucial section of your email | | | | Avoid exaggeration to the point of lying. Try and |
| message. The headline and subject (usually the same | | | | fulfill any promises made in the subject line before |
| thing) must not only capture interest but demand | | | | the end of your email message. You don't want the |
| attention. The best headlines are sentences that | | | | reader to feel cheated; you want him or her to be |
| personally involve the reader. In addition, never make | | | | intrigued-to the point of clicking on an additional link to |
| the subject too complicated or long-winded. Keep it | | | | learn more. In other words, don't just continue |
| short, punchy and to the point. | | | | spouting out subject lines throughout the letter. Write |
| 3. After writing a great introduction, keep up the | | | | in a logical and coherent fashion. For the best results, |
| pace. | | | | direct the user to take action in the end. An |
| You can do this by elaborating on the pitch but not | | | | action-promoting conclusion is always better than an |
| giving away too much information. The best way to | | | | indifferent, anticlimactic... |
| grab attention and keep it is to start with a premise. | | | | |