How to Write a Compelling Email

Today's business person will spend hours at the tailorgo for clients you email on a frequent basis; that
crafting a fine business suit, hours at a power lunchway, much of the hard work is done before you
sweet talking their next big client and hours pouringeven get started.
over proposals or negotiations to try to get everyAvoid being overly casual
last penny they can, and then spend 30 secondsSince most people still view email as a casual way to
banging out an important email that will singlecommunicate, the one problem that costs more
handedly cost them a dozen more potential clients.businesses clients more than any other is the urge to
While grammar and spelling aren't everyone's cup ofbe overly friendly and casual when communicating
tea, knowing basic email rules is an absolute must inwith current clients or future clients. When writing a
this day and age where email has taken over as theprofessional email, it is always better to sound formal
primary form of communication used in today'sand stilted than casual and overly friendly. If you
business world. Here are a few simple tips.have trouble coming up with the proper vocabulary,
Let your email utilities work for youhave a dictionary and a thesaurus on your desk that
The world of email has come a long way sinceyou can flip through to come up with better
Outlook Express. Today's email clients are quiteverbiage. You can even use websites like or similar
sophisticated and come with all sorts of bells andsites to help increase your vocabulary so you don't
whistles that can make sending an email easier. Itsound unprofessional in your correspondence.
used to be that email spell checkers were absolutelyIf all else fails, ask for help
horrible, but they have been vastly improved andWe all know that many competitive office
most use the same spell check library as Microsoftenvironments will take asking for help as a sign of
Word. If your email client is old and doesn't have aweakness, but if you want to get the process of
grammar or spell checker, upgrade now, or simplywriting compelling emails down, there is no shame in
type your emails in Microsoft Word and copy/paste.asking for an occasional email to be proofread by
Make sure you check how the format looks beforesomeone else in the office who has an English
you do by sending yourself an email.background. Most bosses will take asking for help as
Use a templatea sign of maturity, and before you know it, you'll be
If you have trouble setting up the formal datea master of the formal email.
address/body/signature form in every one of yourMany people think that if you can write a compelling
emails, than simply write one and save it as aletter then you can automatically write a compelling
template that you can go back and use again andemail. The truth is that writing a compelling email is a
again. You can even have multiple templates ready tolearned skill that takes practice.