| Swapping advertisements, ads swap or | | | | Do not swap ads with a marketer with very few |
| advertisement swap is one effective business to | | | | clients. You can do this if you only want to do charity |
| business marketing method of building your email | | | | work. But if you want to help yourself too, then do a |
| leads for your B2B email marketing campaign. It could | | | | valid ad swap with your fellow internet marketer. |
| create a viral email marketing list, viral in the sense | | | | For ad swaps on sites, the same principle applies. |
| that it has the ability to increase all on its own. | | | | Select sites which must have, more or less, the same |
| What is an ad swap? | | | | number of visitors as yours. |
| An ad swap, as the term implies, is an advertisement | | | | Step 3: The ads should be similarly positioned, and |
| swap. Internet marketers swap ads with one another | | | | with the same site exposure. |
| to increase sales or to build up their email marketing | | | | This would ensure that your ad swap is beneficial to |
| list. | | | | both parties. As for email ad swaps, the email list of |
| How can you do it? | | | | your swapping partner should equal yours. You can |
| Step 1: As an Internet marketer, the first step is to | | | | now send each other's ads to clients in your own |
| find sites or blogs with which you can swap ads with. | | | | emailing marketing list. This would build both your |
| In selecting the site to do business with, you should | | | | emailing marketing businesses. |
| consider the niche. You should not swap ads with a | | | | Step 4: Send relevant ads |
| competitor or with a site that has a totally different | | | | Through your list, you can advertise the other |
| topic. You can swap ads with a site that | | | | marketer's ads as he will also promote your ads |
| complements yours. In doing this you do not only | | | | through his/her email marketing business list. This will |
| increase your product exposure but you also build | | | | expand both of your lists because of additional |
| your email marketing list. This is because your | | | | customers coming in. |
| product is the extension of the other marketer's | | | | Cultivate a good relationship with your clients; email |
| product. An example is swapping your money making | | | | marketing is a long-term business. Cultivate social skills |
| ads with an ad about earning through AdSense; they | | | | and conduct honest business with your clients. If you |
| complement each other. | | | | are able to do this, then you can expect repeated |
| Step 2: Select an Internet marketer that has almost | | | | patronage of your product. |
| the same number of email clients as yours. | | | | |