| Time is of essence and is one of the most crucial | | | | email lists from unreliable resources. Instead use |
| resources in business since there is no way to get | | | | proper and ethical ways to build your own list |
| back lost time. Therefore, wasting someone else's | | | | otherwise your email campaign will almost definately |
| time is a bad way to conduct a business relationship. | | | | backfire. |
| This rule also applies to email as it takes time to read | | | | The most important rule of an effective targeting is |
| and discard irrelevant emails. It is imperative to | | | | simple-figure out what your target group wants and |
| provide value to a recipient's 'time cost' of viewing | | | | offer it to them. This can be achieved by asking your |
| your campaign. Targeted email marketing campaigns | | | | existing customers and sending a test campaign to a |
| is one way to achieve this goal. | | | | sample targeted group. |
| Targeting is basically focusing your marketing | | | | Once you have the attention of the recipient, the |
| campaign on a specific niche. A targeted email | | | | biggest factor to obtain a positive response is |
| marketing campaign has two factors that you need | | | | typically how useful the offer is perceived to be. |
| to consider - targeting the message and targeting | | | | Providing something that is actually of value that |
| the list. | | | | really speaks to the target is imperative. |
| Targeting your message means customising your | | | | It is extremely important to choose a convincing |
| message to cater to your target audience. For | | | | creative together with a message that perfectly suits |
| instance, you may have two pitches for your | | | | your targeted group. For instance, more creative |
| product- one that details the tremendous cost | | | | people like marketing managers and consumers |
| savings from using the product whilst the other | | | | respond best to highly creative email marketing |
| concentrates on the fundamental new features of | | | | campaigns and people in high tech line of business on |
| the product. You can also target the creative used | | | | the other hand responds to text and interactive |
| for the email marketing campaign and you might | | | | emails from organisations they know and trust. |
| have two versions- one may feature creatively | | | | So unless you have unlimited budget for all your |
| designed text that flies across the screen whilst the | | | | marketing efforts, you need to ensure that every |
| other uses a clean list of bullet points. | | | | pound you invested counts. Targeted email marketing |
| Targeting your email list is also important since | | | | campaigns is essential otherwise much of your best |
| targeted messages will be more effective when sent | | | | efforts will be wasted. Target accurately so your |
| to an appropriate group of recipients. In relation to | | | | campaign will not miss the target or even work |
| the above example, you would actually send the cost | | | | against you. Deliver the right message to the right |
| savings information to finance people and the product | | | | group of recipients, and rest assured that the |
| feature pitch and technical information to technical | | | | campaign results would hit the bull's eye and boost |
| people. | | | | your profits. |
| Keep in mind though to not take shortcuts or gather | | | | |