| Email is still the "killer app" for marketing online. Email is | | | | · Content Plus Promotion |
| cheap, easy to use, and extremely effective if used | | | | Although your goal is to make money, a constant |
| correctly. For Forex marketers, email is vital as the | | | | bombardment of promotion-only emails will turn off |
| cost of attracting new customers escalates. A | | | | your prospect. Make sure that you use a healthy mix |
| well-designed email marketing campaign gives you the | | | | of pure-information emails to add relevance to your |
| ability to build a list of prospects and generate sales | | | | email program. I've seen that a 80% Content/20% |
| over time. | | | | Promotional mix works best for most Forex tools |
| In this quick article we will discuss 3 proven strategies | | | | and information products. |
| for generating Forex tool sales with your email | | | | · Educate to Differentiate |
| marketing program. Each of these strategies will help | | | | It's critical that you differentiate yourself in the |
| you recoup the investment in driving to your website | | | | hypercompetitive Forex market. Everyone has |
| and make your future Forex easier and more | | | | me-too products that muddy the waters and makes |
| lucrative | | | | it hard for traders to choose the best tool. Use your |
| · The 52 Week Power Push | | | | email marketing program to educate your prospects |
| Advertising works when you stay top-of-mind with | | | | on what they should be looking for in a Forex tool. |
| your prospect. The 52 Week Power Push used | | | | You will be rewarded with sales and long-term loyalty. |
| weekly emails to put your product in front of | | | | The best time to start your email marketing program |
| prospects with different presentations. | | | | was yesterday! If you are driving traffic to your |
| Don't make the mistake of creating 2-3 emails and | | | | website using PPC or Search Engine traffic then it is |
| hoping that you will generate sales. Studies show that | | | | vital that you begin monetizing your list right away. |
| most prospects buy after 5 contacts and most sales | | | | Staying top of mind every week, sending thoughtful |
| efforts end after 2. Use the 52 Week Power Push to | | | | and helpful emails, and focusing on educating your |
| stay relevant with your prospects. | | | | prospects is the recipe for success. |