| It is impossible to manage your email marketing | | | | manage list of your subscribers easily. |
| campaigns manually because you need to perform a | | | | 2. The software tool should have the feature to |
| variety of functions such as organizing email contacts, | | | | group your subscribers and send specific emails to |
| monitoring the campaign, scheduling and personalizing | | | | individual groups. |
| email messages. You should have a powerful tool to | | | | 3. Process of subscription and un-subscription through |
| perform all these functions otherwise it would be | | | | your tool should be easy because you have to deal a |
| nearly impossible to run your campaign effectively in | | | | lot of email addresses in marketing campaign. |
| the right direction. Email marketing software tools are | | | | 4. The bulk emai leroftware should provide statistics |
| especially designed to manage all the tasks of | | | | that how many emails have been sent and how |
| marketing campaigns including analysis of final results. | | | | many emails have been opened. It should provide |
| You can find a wide variety of bulk emailer software | | | | information about the people who receive emails and |
| tools to integrate with your CRM or to use them | | | | un-subscribe. Similarly it should also provide |
| stand alone. It is not easy to select a tool without | | | | information about those who receive emails and |
| taking into consideration factors such as price, | | | | unsubscribe. |
| usability and compatibility. | | | | 5. It should be able to provide information that how |
| Programs that can be integrated with your current | | | | many people have opened your message and clicked |
| CRM are expensive as compared to stand alone | | | | on your provided link. |
| versions. You can use online and offline email tools to | | | | 6. Good email marketing software programs have an |
| manage your campaigns according to your | | | | important feature of generating reports according to |
| requirements. You should have clear idea about the | | | | your requirements. It can lighten your workload and |
| requirements that how many people in your | | | | analysis process. |
| organization will use bulk emailer software. Your | | | | 7. Budget is the basic thing in the selection of your |
| selected tools should have necessary features to | | | | email marketing software. You should buy software |
| achieve results you desire. Good email marketing | | | | within your budget according to your requirements. A |
| software should have the following features. | | | | large number of software programs are available in |
| | | | the market having various prices so be careful in |
| 1. Bulk emailer software tool should be able to | | | | buying a tool. |