| Social media is a great way for small businesses | | | | who you really are. Use your own photograph in your |
| without the advertising budget of the big players to | | | | Twitter profile, have pics of your staff on your blog |
| reach out to a large audience and brand itself. Social | | | | or Facebook. By giving your company a human face, |
| networking platforms like Facebook, Twitter, etc. | | | | you increase your trust among your audience |
| make it very easy for businesses to brand | | | | manifold. |
| themselves in a particular fashion that will see them | | | | 3. Be helpful. If you are on a forum, or if you get a |
| getting more customers. Here are a few tips to | | | | question in your blog comments, respond with a |
| follow when branding yourself through social media: | | | | helpful response. People, if they are online or in real |
| 1. Whether you are running a blog, or sharing links | | | | life, appreciate and remember helpful individuals. |
| tips on Twitter, make sure that you share only | | | | These very individuals may later turn into repeat |
| quality content. If your content is of low quality, is | | | | customers. |
| poorly written, has grammatical mistakes, or if you | | | | 4. Don't spam. Spamming is unethical, its lazy, and it |
| share links that provide very little in terms of | | | | will rob you off customers. Often, lazy marketers will |
| education or entertainment value, your audience will | | | | just spam twitter with irrelevant links, push spam |
| not take very kindly to you. Doing so could actually | | | | content through their blogs, or will send mass emails |
| hurt your brand as your audience will associate | | | | without personalization. This is a sure shot way to |
| negative qualities with your brand. | | | | shoot down your own brand name. |
| 2. Put your face out there. Let your audience know | | | | |