| Every email marketers' greatest goal is to get a high | | | | should aim is to have a 90% of deliverability rates. |
| email delivery rates for their email marketing | | | | Why only 90%? Because the mere fact that you can |
| campaign. There are lots of factors that affect this | | | | not get a 100% and that is for sure because there |
| matter, that is why you can find a lot of articles in | | | | are soft bounces like full email inboxes and hard |
| the internet that deals about this email marketing | | | | bounce in which email address is invalid. |
| trend. Just to give you a short description of what is | | | | After knowing that stuff, what you can do to |
| delivery rate, actually this is the percentage of all the | | | | improve your deliverability rates is by keeping your |
| successful delivered emails you have sent from your | | | | message clean in such a way that it does not look |
| total email list. On the other hand, the emails that are | | | | spam or advertising, stay away from blacklisting |
| not sent successfully are called bounce rate either | | | | services that can block your mails, make it a point |
| hard or soft bounce. | | | | that your email subscriber has the option when to |
| Okay so now you know what is an email delivery | | | | receive emails from you, and also be sure to choose |
| and a bounce rate, the question is how can you tell if | | | | the right email marketing services that you are |
| your delivery rate is good? Generally speaking having | | | | paying for because the success of your business is |
| an 80% of success rate is satisfactory. What you | | | | on their hand. |