| Autoresponders as their name suggests is a type of | | | | software and it can be used for sending an unlimited |
| software that automatically responds to email | | | | number of email marketing messages and follow ups. |
| messages sent to you. This is important because it | | | | However, you are responsible for maintenance, setup |
| allows people to get information that they want | | | | and configuration of the system. If there are any |
| immediately rather than waiting for you to reply. | | | | problems, you will have to troubleshoot it yourself. |
| Internet marketers have long understood the | | | | For example, if you are using a shared or reseller |
| importance of autoresponders because it not only | | | | account, you are likely sharing one IP address with |
| allows them to conduct business 24/7 around the | | | | several other domains on the same server and if this |
| clock but also the time freedom to enjoy life away | | | | IP is blacklisted because of another domain's actions, |
| from the grind of a regular 9 to 5 job. | | | | your emails will be blocked as well. If you are going |
| Autoresponders also allow you to send personalized, | | | | to buy an autoresponder script, make sure you get |
| follow-up messages to your mailing list. You only have | | | | your own dedicated server or IP address. A good |
| to write these messages once, program the sending | | | | example of an autoresponder script is AutoResponse |
| interval and the system will automatically send them | | | | Plus which costs US$195. |
| out for you. Sending multiple follow up sales | | | | Autoresponder services |
| messages is important because people don't usually | | | | Autoresponder services are subscription based |
| take action on the first message. Researchers have | | | | autoresponders that take away the hassle of setting |
| found that it can take up to seven impressions (web | | | | up and maintaining your own autoresponder system |
| or email) before people are convinced enough to buy | | | | and worrying about email deliverability. They offer |
| from you. Hence, it is vital to get the right | | | | turn key, web based email marketing services for a |
| autoresponder to help you manage your email | | | | monthly fee. You also get live support and training |
| marketing campaigns, track your readership and sales, | | | | plus unlimited email marketing campaigns for as many |
| and deliver your messages. | | | | domains as you have. Good autoresponder service |
| There are three main types of autoresponders in the | | | | providers have agreements with major ISP and |
| market and can be broken down into the following: | | | | multiple IP addresses to ensure email deliverability. |
| PC based autoresponder software | | | | Companies like GetResponse provide autoresponder |
| PC based autoresponders reside on your home | | | | services for about US17.95 per month. |
| computer or laptop. They are easy to install and use | | | | Bottom line is that if you are serious about your |
| but their main drawback is that emails have to be | | | | internet business, you need to spend time focusing |
| sent through your ISP. If you have a large mailing list, | | | | on marketing your online business, not messing |
| it could be very slow or exceed the email limits | | | | around with software and scripts and worrying about |
| imposed by your ISP. Also, your PC has to be on all | | | | emails bouncing back. Autoresponder services are the |
| the time for the autoresponder to function in real | | | | way to go. Rather than spending a lump sum of |
| time. Take a look at Promasoft AutoResponder | | | | between $147 to $195 for either of the first two |
| software which costs US$147. | | | | autoresponder software, try out an autoresponder |
| Server or host based autoresponder script | | | | service for 6 - 8 months. If you're not making |
| You can also purchase and install an autoresponder | | | | enough money online to cover the cost of the |
| script on your web server or domain's web host | | | | autoresponder service by then, you probably need to |
| server. There is only a once off cost for the | | | | rethink your online business! |