| Besides the obvious marketing methods, like driving | | | | checkout counter. This will give people the |
| traffic to a squeeze pages and pay per click | | | | opportunity to sign up while waiting or after checking |
| advertising. There are a number of ways that you | | | | out. |
| can build your list using offline methods. Often times | | | | 3. Don't forget to mention that you give discounts or |
| these buyers will be more loyal because they have | | | | free information to all who are on the list. Make sure |
| already connected with you in real life. Take this | | | | you print all of this information on business cards, |
| element and combine it with a series of value packed | | | | flyers, or anywhere else that is visible or highly |
| emails, and you pretty much have a license to print | | | | trafficked areas. |
| money. | | | | 4. Make sure you use trusted auto-responder |
| Listed below are some very quick and helpful tips to | | | | software to comply will all spam and email regulations. |
| bring offline customers online! | | | | It is important for people to opt them selves in to |
| 1. Tell all your clients, colleagues, customers, friends | | | | comply with law. |
| and family about your email newsletter. Treat it like a | | | | 5. Always be providing value. In your business, in your |
| birth announcement or wedding invitation. Be excited | | | | life, or in your list. This is a good habit to form. If you |
| about it, and that will resonate with people. Especially | | | | provide value to your customers. They will trust you |
| if say things like "There's a 50% coupon code in the | | | | and have no problem pulling out the credit card to |
| latest newsletter" Give them incentive, and it will be | | | | buy when the time comes. |
| an easy sell. | | | | These are just a few of the tips I use to convert |
| 2. Make it easy for people to sign up. Have a | | | | offline business into online buyers. By building trust |
| computer at the front of the store or by the | | | | and providing value. |