| > | | | | Alexa tool bar gives you an approximation of the |
| How To Build link popularity. | | | | site's trafficand sites that are linking to it. Alexa tool |
| Link popularity is very important with regards to | | | | bar download here. |
| search engineplacement or ranking. Most Search | | | | 3. Mention one or two things about the site in your |
| Engines including Google,place much importance in a | | | | e-mail. |
| Website's link popularity. They usethe number of | | | | Explain how beneficial link exchange will be for both |
| outgoing and incoming links to a Website todetermine | | | | sites andsite visitors. You can put a link to the site |
| the importance ( relevance ) of the Website for | | | | before sendingyour e-mail. Tell the Webmaster where |
| aparticular keyword or keyword phrase. However, | | | | to locate the link. Providethe keywords or keyword |
| incoming linksare more important than outgoing links. | | | | phrase with which you want to be linked. |
| The Search Engine Google, uses its PagerRank (PR) | | | | 4. Make it known on your site that you are willing to |
| as a measureof the link popularly of a Website. If | | | | exchangelinks. you can use a "link to us" or "reciprocal |
| you have the Google toolbar installed on your | | | | linking" link. |
| browser, you can easily see the PR of anysite you | | | | You can also use a web form so that potential link |
| visit on the Web. You can download it here. . The PR | | | | partners canfill in their details. |
| of a site ranges from 0 to | | | | POINTS TO NOTE. |
| 10. The higher the number, the better. A grey PR bar | | | | Most site do not have their contact email on their |
| means thesite has not been indexed, been dropped | | | | sites becauseof spammers or email harvester |
| or has been banned. | | | | software. You can contactwebmasters through their |
| WHY LINK POPULARITY | | | | "contact us" form or use obtain information on how |
| Search Engine builders, continuously research ways to | | | | to contact the webmaster. You canrun your link |
| make theirsearch engine result pages (SERPs) | | | | popularity campaign through third parties such as . |
| relevant to users. Differentmethods have been | | | | Their prices seem a little bit on thehigh side. You |
| employed to determine most relevant pages. | | | | could also use software such as Zeus and Arelis. |
| Methods such as keywords in title, keywords in | | | | These software automate most of the manual tasks |
| metatags, keywordsin filename, keywords in | | | | that go intobuilding link popularity. However, care |
| headings, keywords in links, keywordsin content of | | | | must be taken when usingthem. One could be labeled |
| pages etc. | | | | a spammer when used wrongly. |
| Webmasters have found ways to manipulate these, | | | | ONE WAY INCOMING LINKING |
| thereby improvingtheir ranking in the Serps. The | | | | One way incoming links, are the best type of links to |
| latest method is link popularity. | | | | havefor your site. They increase your PR and link |
| Obtaining quality links from good Websites is not | | | | popularity. Theyindicate to the search engines that |
| easy. A good | | | | your site is an authority onthe keyword or keyword |
| Website would only link to you if convinced there are | | | | phrase used to link to you. However, itis the most |
| somebenefits for his site or his site visitors. However, | | | | difficult to acquire. You can build your one |
| Webmastershave again found a way of beating this | | | | wayincoming links using thefollowing strategies. |
| latest hurdle. They dothis through reciprocal linking. I | | | | 1. Build good quality websites or web pages with |
| see search engines rejectingreciprocal linking in future | | | | original,unique content. With great content, other |
| because this is an artificial wayof boosting link | | | | webmasters willnaturally refer visitors through links to |
| popularity. The only sure way for the searchengine | | | | your site. |
| to ascertain link popularity will have to be one | | | | 2. Provide a free, useful service or tool on your site. |
| wayincoming links. | | | | Forexample, a link popularity check tool. This will |
| DOs AND DON'Ts OF SITE LINKING | | | | bringrepeat visitors and other webmasters will refer |
| 1. Don't do reciprocal linking with sites that spam. | | | | visitors toyour site. |
| Youroutgoing links to unethical sites could get you | | | | 3. Give away something for free at your site. It could |
| into trouble withthe search engine. | | | | be aquality e-book, a useful software, software trial |
| 2. Don't link to FFA link farms. You might be penalized | | | | download,or a gift in exchange for links. You may |
| by thesearch engines. | | | | give out the giftsafter ascertaining that they have |
| 3. Keep a close watch on your link partners always. | | | | linked to your site. Somewebmasters might bring |
| Link torelevant and complimentary sites. The higher | | | | down the links after collecting thegift. But many sites |
| the PR of the site,the better. | | | | will still retain your links. Thoughyou might not get |
| 4. Obtain one-way incoming links when possible. It's | | | | many high PR sites linking to you, Lotsof low PR sites |
| the best. | | | | will enhance your link popularity. |
| Use anchor text in links. | | | | 4. You can organize an award so that winners will link |
| 5. Most important of all, create good original and | | | | toyou before claiming their prices. Be sure to make |
| unique contentand one way incoming links will come | | | | yourpolicy on this clear enough. |
| naturally. | | | | 5. Pay to be listed in niche directories. Provide |
| RECIPROCAL LINKING | | | | goodtopical articles on your site with links to your |
| Reciprocal linking is simply exchanging links with | | | | home page. |
| otherwebmasters in order to boost link popularity. It | | | | Give permission to other webmasters to use at their |
| involves sendinge-mails to webmasters of sites with | | | | sites . |
| relevant and complementarycontent | | | | TO CAP IT |
| HOW TO DO RECIPROCAL LINKING. | | | | As you go through the web, running your e-business |
| Write a nice and polite e-mail to the Webmaster you | | | | everyday,you will discover that the most successful |
| wish toexchange links with. However, take note of | | | | sites are thosethat give something away for free. |
| the following points. | | | | Sites that are authorityin their segment of their |
| 1. Visit the sites you want to exchange links with. So | | | | market are those that provideuseful content, or free |
| that youcan have an idea of what the site is about. | | | | tools, or free service, or software. |
| 2. Before visiting the sites, download the Google and | | | | Building such sites takes a lot of patienceand |
| Alexa toolbars. The Google tool bar gives you the PR | | | | perseverance. But in the end the reward is immense. |
| of the sites. The | | | | |