| Every marketing mix needs to include email marketing | | | | events that can benefit you. Get on their email lists. |
| campaigns. According to research conducted by the | | | | Nothing takes the place of a personal meeting and |
| Direct Marketing Association, "email marketing | | | | introduction. Have your business cards ready to |
| generated an ROI of $43.62 for every dollar spent | | | | exchange. Create a live opt-in list on the spot. |
| on it in 2009. The expected figure for 2010 is $42.08." | | | | Give Webinars: Sending out an announcement about |
| Email Marketing Works | | | | a free introductory webinars on your product, service |
| The global market thrives on email. Many people | | | | or market niche, is a great way of attracting new |
| confess getting up in the early morning hours, just to | | | | clients and obtain information. This gives you the |
| check their mail. The inbox has become the central | | | | opportunity to put a face behind the brand. Once |
| point of communication throughout the world. More | | | | completed, you can easily upload your presentation |
| and more businesses are incorporating email | | | | on YouTube, using your email and website as |
| campaigns into their marketing mix, with very | | | | signatures. |
| successful results. E-campaigns benefit almost every | | | | Blogging: People are blogging 24/7. Search for blogs in |
| market and industry as they: | | | | your market. See what relevant information you can |
| - Direct traffic to a specified landing page | | | | respond with. Engage people in your conversations. |
| - Create targeted lists | | | | Leave your website or email as your signature file. |
| - Help build loyalty and trust | | | | Permission based email: Get permission to send your |
| - Channel diverse sales | | | | campaigns to those addresses you have already |
| - Build and increase website traffic | | | | collected. You can create an introductory message, |
| - Automate delivery dates and timely responses | | | | explaining that you have a new mailing list letting |
| - Maintain consistent communication with your clients | | | | them know what type of information you will be |
| and prospects | | | | sending them. Give them an opt-in link to confirm |
| - Expand your ROI | | | | their subscription, if they want to receive your |
| Email promotions and informative email newsletters | | | | messages. |
| are a power multifaceted tool producing immediate | | | | Collect valuable demographics: Create opt-in forms |
| actions and responses. They can be used to direct | | | | that ask for specific information that can be |
| recipients to off-line stores, creating interest in your | | | | advantageous in your next campaign such as: age, |
| catalogs, events, sales and promotions. They | | | | gender, personal interests, location and profession. |
| strengthen brands, and cement client loyalty. | | | | Guarantee their privacy: Everyone hates spam. |
| Why Build and Maintain Email Marketing Lists? | | | | Spammers seem to be lurking everyone, behind |
| - You need a willing audience | | | | legitimate sites and demo trials. Assure your audience |
| - One email goes out to thousands of recipients | | | | that you will never share their information or sell it to |
| - Your message travels globally at any time to any | | | | anyone. |
| place | | | | Respect your clients and prospects: Email marketing |
| - Totally cost-effect over traditional mail | | | | campaigns should never be pushy or represent an |
| - You can track the life and actions of each live | | | | invasion of privacy. E-campaigns are sent to real |
| response | | | | people, with busy lives. Do not be guilty of |
| Building Email Marketing Lists: So how do you build | | | | overwhelming people with too many emails. You may |
| valuable email address lists? | | | | end up in the trash, or labeled as a spammer. |
| - Have sign up forms on your website - capture | | | | Anything worthwhile takes time. Building trust with |
| visitor information | | | | clients and prospects does not happen overnight. |
| - Offer incentives for their email addresses: | | | | People recognize and respect those companies who |
| - A free PDF report on your industry (white paper or | | | | show integrity, consistency, and relevance in a |
| study) | | | | proven test of time. Build your lists giving your |
| - Discount on your product or service | | | | audience real value. Stand by your promises; keep it |
| - Free consultation | | | | simple, clear, and interesting. |
| - Entry into a contest with a prize | | | | Whether you are a seasoned email marketer, or |
| Networking Events and Trade Shows: Networking | | | | building your first e-campaign, there is one essential |
| events and trade shows are happening everywhere. | | | | ingredient necessary for your success, a list of willing |
| Local organizations are constantly giving dinners, | | | | recipients who have opted in to receive your |
| lunches, award presentations and always need | | | | message. The question then becomes, how does one |
| speakers and booth exhibitors. Join and frequent the | | | | create a valuable email address list? |