| Just a year ago many Internet gurus were | | | | gladly follow through. Once you have them locked in, |
| proclaiming the end to email marketing and welcoming | | | | have faith that your content will keep them there. |
| of RSS. How quickly that notion got erased. With | | | | You can give them an ebook, free report, or access |
| cheap email management software such as Mailchimp | | | | to some private area. |
| and Aweber, 2009 saw a huge revitalization in email | | | | 2. Hold A Contest |
| marketing. | | | | Whether you can give away one of your own |
| Email marketing allows you to build up a database of | | | | products or get sponsored by an affiliate, hold a |
| users who have voluntarily opted-in to hear more | | | | contest where the only requirement to enter is to |
| about what you or your company has to say. | | | | sign up for your email list. While holding a contest is |
| Nothing gets more targeted than that. Just imagine | | | | not the best method for creating a steady growth |
| having a group of people that you can instantly | | | | of subscribers over time, you will definitely see a |
| contact that second you have an update or new | | | | spike. |
| product launch. | | | | 3. Post Value-Added Content |
| While we can easily create and publish a sign-up form | | | | By posting content with substance, ultimately that will |
| on our site via our email management software, how | | | | help gain email subscribers regardless of giving |
| do we build our email list? | | | | anything for free or not. At the end of the day, |
| 1. Give Free Stuff | | | | subscribers opt into your email list because they have |
| The easiest way is to give subscribers something | | | | accepted your brand. If you don't provide anything |
| free. Everybody likes free stuff and if all they to do | | | | of value, then they probably won't even care about |
| is input their email address, then most people will | | | | what you are offering for free. |