| It is a challenging task to compile an effective and | | | | 6. Sales staff of your company should obtain |
| useful email list because people change email | | | | permission from your customers and prospects to |
| addresses frequently. Email marketers should have an | | | | send latest information, newsletters or promotional |
| aggressive approach to expand their mass email list | | | | material by email. |
| otherwise they cannot be profitable. Following points | | | | 7. You can deliver sign-up forms in seminars and |
| can help to build a profitable email list. | | | | public meetings to collect information from your |
| 1. Sign up forms should be accessible from all pages | | | | potential customers. |
| of your website. It is a basic technique to collect | | | | 8. You can leave a message on registration cards, |
| email addresses through sign up forms from various | | | | receipts and invoices encouraging people to sign up |
| locations of your website. Individuals who sign up | | | | to your email list. |
| through your sign up form will provide usable email | | | | 9. You can promote your email address through |
| addresses which can be legally used for email | | | | articles. Moreover you can encourage people to |
| marketing. | | | | demand detailed information and offers provided by |
| 2. You can offer downloads of useful tools or | | | | your company through auto responders. |
| attractive templates and wallpapers by providing links | | | | 10. You can publish your articles and newsletters in |
| in email addresses, this will entice people to sign up. | | | | print media such as magazines or newspapers. Ask |
| 3. You can add "Send to a Friend" option on your | | | | readers to sign up for email based newsletter or |
| website. It will provide opportunity to collect email | | | | request latest information about your products and |
| addresses of new subscribers for mass email | | | | services. |
| campaign with minimum effort. | | | | 11. You can include a subscription link for further |
| 4. You should encourage subscription on all print ads | | | | newsletters and information in your press releases. |
| and other offline marketing initiatives. That will bring | | | | 12. You should advertise email promotions on slips and |
| an enormous number of email addresses in your email | | | | business cards with your website URL. |
| address list to launch mass email campaigns. | | | | 13. You can get services of a reliable email marketer |
| 5. You can direct your employees to add a link to the | | | | because he can perform mass email marketing tasks |
| website of your company in their email signature lines. | | | | professionally. Whatever method you use you should |
| This will encourage their contacts to subscribe to | | | | obtain permission in your first email that whether you |
| your email address list. | | | | can send email to that reader in future or not. |