| You probably know that building a list is the real | | | | Best Tips For A Greener Lusher Lawn" and all they |
| secret to success with most online marketing sites. | | | | have to do to get this valuable information is fill in |
| But just how do you do that? How can you entice a | | | | their first name and email address in the sign up box. |
| total stranger to give up their name and email | | | | Do you think you'd get some takers? |
| address to a site maybe they are visiting for the first | | | | And the report actually would be pretty easy to do. |
| time. | | | | Remember, they're looking for information not a |
| Well the simple answer is you need to bribe them. | | | | Pulitzer Prize novel. Simply pull what you think are the |
| Give them something they want and give it to them | | | | five most important lawn care tips are from your |
| for free. It's done everyday in the offline world of | | | | content and put together a tip list. That's not to say |
| commerce. How many times have you seen a buy | | | | it should be puny. It should have real value or you're |
| one get one free, or free shipping or complimentary | | | | going to lose the visitor as a subscriber. This is your |
| consultation or the phrase no obligation used in | | | | opportunity to make a great impression. |
| advertising. The free part is used as both the closer | | | | Here's a little hint to make the report even more |
| and the list builder. And you can use email marketing | | | | informative. Search YouTube on the subject and find |
| programs that will automate the process for you. | | | | three or four good videos and put the links to those |
| Now the next question that pops into your head will | | | | videos in your report. Actually it would be best to |
| probably "what can I possibly give away free?" | | | | make those anchor text links and have them open in |
| You're in this business to make money right, not to | | | | a new window. You don't want to lose the reader to |
| give stuff away. And what about the cost of this | | | | YouTube. |
| "freebie"? How much is it going to drain your wallet? | | | | Always include a tease at the end to get them back |
| Here's an idea that covers all the bases. Give them a | | | | to the site. As an alternative, if you have a |
| free report. Let's say for a moment that you have a | | | | newsletter or even occasional tips, invite them to |
| lawn care site and you have 20 or thirty pages on all | | | | sign up for those as well. |
| kinds of tips for taking care of your yard. You did a | | | | Once you have your report together, you can |
| fair amount of research to come up with that | | | | convert it to a PDF and upload it to a page on your |
| content didn't you? In fact you already have the | | | | site. Just make sure the page doesn't show in the |
| content for a great report. | | | | menu or in your site map. Now use email marketing |
| Think about it for a moment. Your visitors arrived | | | | programs, such as your autoresponder software to |
| looking for something about lawn care right? They | | | | send a confirmation email with a link to that page and |
| obviously have lawns and they're probably looking for | | | | then sit back and watch the list grow. |
| ideas on how to either make them the envy of the | | | | Now that you have built a list you have an |
| block, or get help to solve a particular lawn problem. | | | | opportunity to build trust and a relationship. The |
| What if you offered them a free report on the "5 | | | | profits are sure to follow. |