| You have tried buying phone lists, ads in the yellow | | | | take days or weeks to arrive. |
| pages, seeming all your marketing options have been | | | | All these benefits can make lucrative email marketing |
| exhausted, but if you have not yet used email | | | | a smart choice, and in order to take advantage of it, |
| marketing, you may have missed out on one of the | | | | there are many services that you can hire to help |
| most cost effective marketing solutions. Researchers | | | | you market your company via email. However, |
| have made the estimate that in 2006 alone, US | | | | because "junk" email has become so prevalent, a |
| companies spent more than $400 million on email | | | | 2003 act of congress called the CAN-SPAM Act |
| marketing. Obviously, there is something to this | | | | authorized $11,000 US for every violation of |
| method. | | | | spamming, or repeated, unsolicited advertising, to |
| One of the advantages of email marketing is its | | | | each person. This means that you should make sure |
| relative inexpensiveness when compared with direct | | | | whichever email marketing service you hire complies |
| mail or printed newsletters. Also, it has proven to | | | | with this act. |
| provide a high return on investment when done | | | | Lucrative email marketing can be a beneficial step |
| correctly. It is easy to track, and allows active and | | | | toward increasing your internet presence and making |
| aggressive marketing, instead of similar internet | | | | more money. To take advantage of this, the internet |
| marketing that forces the user to sit and wait while | | | | is a good resource for investigating email marketing |
| people click through. It is also instantaneous, as | | | | and companies that provide such services. |
| opposed to its predecessor, direct mail, which can | | | | |