| When it comes to Internet Marketing, one of your | | | | question that I get asked all the time about email |
| most important tools in the old Internet Marketing | | | | marketing. That question is: how often is too often |
| tool kit is without a doubt email marketing. | | | | when it comes to emailing my list? |
| It is easily the most important aspect of most | | | | Sending out an email is so easy (and free!) that |
| Internet Marketing done online today. Why? Because | | | | people are afraid that they might just over do it. |
| if you build up a stable, targeted email list who are | | | | Why? Say you send out an email and that email |
| eager and interested in whatever it is you are selling, | | | | generates an instant three thousand dollars worth of |
| you can literally continue to market to them (and | | | | sales. |
| thus make money off of them) forever. | | | | I promise you the first thing you will think when that |
| Not to mention the fact that email marketing is | | | | happens to you the first time is "I just made three |
| virtually free of cost once you acquire the names on | | | | grand from sending out an email, will I make another |
| your list. Sure, it may cost you some money to build | | | | three grand if I send out a email tomorrow?". We |
| the list (say if you advertise your 'free' newlsetter or | | | | can't help it! And since sending out that email is so |
| eBook on AdWords in order to get people to sign up | | | | easy (and FREE) you go ahead and do it! You'd be |
| for it), but I'm not talking about that, rather I am | | | | crazy not to! |
| talking about the expense of clicking a button and | | | | The problem is, you get in a crazy loop and soon you |
| sending your list a targeted email. | | | | find yourself sending out email every day, then |
| That costs virtually nothing. Yeah, you have to pay | | | | several times a day, and before you know it your |
| your monthly or yearly autoresponder fee, but you | | | | loyal subscribers are unsubscribing faster than you |
| usually don't have to pay 'per email' you send out. In | | | | can blink and your email list becomes worthless. |
| that sense, email marketing is virtually free. | | | | So what's a good rule of thumb? Mix it up! Send |
| This is compared, of course, to the old way we had | | | | offers no more than once or twice a week, but in |
| to do it, which is direct mail through the good old | | | | between offers be sure to send regular email that |
| fashioned post office. On the Internet, an email list of | | | | adds value. Free stuff. Free tutorials on your industry, |
| five thousand might be considered quite small. But | | | | free tips, free eBooks. Anything your reader might |
| offline, mailing out a direct mail piece to five thousand | | | | find useful, be sure to give them plenty of it. |
| people costs an enormous amount of money! | | | | If you mix up free content (I should say free GOOD |
| Online though, you just type out your email, click a | | | | content) in between your offers, you can increase |
| button, an whamo! Instantly your email is sent out to | | | | the offers gradually over time till you find the sweet |
| your list. You can even track exactly how many | | | | spot. And you will know when that is when the time |
| people open the email, and how many people click | | | | comes as long as you ease into it and learn as you |
| links in the email. You can't do that with direct mail! | | | | go. |
| So taking all of this as fact, there's one simple | | | | |