| Publishing your first eBook can literally be done for | | | | The second item you should budget for is an email |
| free, but a budget of $100-$200 for the first year is | | | | marketing subscription. While it may seem silly to sign |
| essential. This estimate assumes you already have a | | | | up and start paying for email marketing without |
| decent computer and a word processing program, | | | | having even a single contact, the fact is modern day |
| along with the ability to convert your work into PDF | | | | email marketing programs have a number of features |
| format, or else you will have to budget more money | | | | that will help you build your list, while at the same |
| to obtain these items. | | | | time automating the sales process. For example, a |
| The first thing you should spend money on is hosting | | | | free give away with automated email follow up will |
| and a good domain name. Assuming you pick a host | | | | help you sell more and save time too, more than |
| that offers one click website installation, you can | | | | making up for the costs involved. |
| even build your site for free and save yourself from | | | | Other than hosting and email marketing, everything |
| having to go and buy a program like Dreamweaver. | | | | else you need to buy is a luxury. Don't believe the |
| If you look around long enough, you can usually find | | | | hype of Internet Marketers trying to sell you some |
| anything you need for free and hosting is no | | | | new widget you don't need, keep your costs low |
| exception, but spend the $50-$100 it will cost to take | | | | and make sure every service you spend money on |
| complete control of your site and domain. This is a | | | | pays for itself, otherwise it is eating into your bottom |
| long-term commitment. | | | | line. |