| "body"> | | | | Here's what it takes. |
| How would you like to have every one of your | | | | 1. Developing rich, unique and interesting message |
| clients call you every time they opened a case? How | | | | content |
| about being called so often that you're on your best | | | | 2. An eye pleasing format with a personal connection |
| client's speed dial? With all the distractions in their | | | | to you |
| day, how do you stay visible to them? What will help | | | | 3. An automatic and reliable delivery system and a |
| them remember you when they open a case? And | | | | client email database |
| what about prospect contact? | | | | 4. A schedule you stick to (weekly, bi-weekly, |
| Nothing beats a personal visit and making a good | | | | monthly) |
| impression, but neither you nor they want that every | | | | The content is the big commitment. It takes several |
| week, and the cost in time and money is prohibitive. | | | | hours to develop or find an article to send. But one |
| Making weekly phone calls takes a lot of time and | | | | message will serve all your clients and takes less time |
| you may be thought a pest after a while. Most of | | | | than a call or visit. They may even value the |
| your calls will hit a voicemail message anyway. How | | | | message more. For your largest clients and your |
| useful is that? If you want some "client mindshare", | | | | national accounts, you may want to send a message |
| you can get it with a message that stands out from | | | | specific to them periodically. |
| the hundreds of emails and phone calls they get | | | | I send monthly memos to a database of over 800 |
| every day, and if your message is valuable to them. | | | | names, and weekly Time Out messages to a group |
| Here's what you need to get mindshare. | | | | of 350 mostly financial advisors. The memo you're |
| 1. A unique and valuable message for them | | | | reading is sent weekly to just EPS employees. Your |
| 2. A memorable and convenient way for them to get | | | | competition is calling your clients every day. With |
| the message | | | | your busy schedule, how do you keep all your clients |
| 3. Repetition | | | | and prospects thinking of you? |