| Firstly, what are Autoresponders? It is incredible that | | | | them. When used in conjunction with tracking your |
| despite computers having been around for twenty | | | | marketing campaign management will be more |
| years and the internet for about a decade, small to | | | | successful. |
| medium sized businesses have still not grasped the | | | | 2 Automation of emails; if you were to have to send |
| sales power of a well-targeted email marketing | | | | emails to all of your marketing leads individually, these |
| campaign . | | | | marketing campaigns would be extremely |
| The mechanics of the autoresponder is one of the | | | | time-consuming and the campaign co-ordination and |
| least talked about 'work-horse' tools of successful | | | | lead management would be nigh on impossible. |
| marketers. Autoresponder systems allow you to do | | | | Setting up your own Autoresponder email marketing |
| the crucial on-going relationship building and marketing | | | | software account with a system which offers the |
| to the list of prospects you build. | | | | greatest flexibiliity is key to 'staying in front of your |
| Email software allows you to set up well-thought out | | | | customer'. I'd argue, in fact, it's mandatory for any |
| marketing campaigns, including messages you want | | | | direct marketing success. It can both act as a |
| your market to receive about you and your products | | | | lynchpin to complement other strategies and ensure |
| or your industry. An effective email campaign allows | | | | consistency of presence online. |
| you to keep yourself in the minds of your buyers. | | | | In times of increased competition and a plethora of |
| With great copywriting and used in combination with | | | | marketing media, it is important to have a number of |
| other marketing strategies, the right choice of | | | | strategies in your marketing arsenal to stay ahead of |
| system for automation of this lucrative method | | | | the game. Email marketing is certainly one of the |
| means you can 'set it and forget it', allowing | | | | cheapest investments you can make, offering a |
| the autoresponder to deliver your communications | | | | bigger bang for your buck than tradtional advertising |
| on your pre-established schedule. | | | | methods. |
| It's worth knowing that a person has to be exposed | | | | Return On Investment can be difficult to calculate in |
| to a product on average seven times, before they | | | | terms of marketing campaigns, unless set up right. It |
| will buy. Autoresponder email software facilitates that | | | | is important to monitor the time and costs incurred |
| process. | | | | of any single campaign vis a vis sales generated. The |
| In spite of the fact that we are all bombarded daily in | | | | right software can help you do this. |
| our inboxes by salesmanship, master marketers have | | | | Some email marketing software will allow you to |
| combined the arts of strong copywriting and | | | | track click through rates to your web-site, helping |
| customer psychology to get past the sceptical | | | | you fine tune to get better results. |
| reader and generate interest in their business and | | | | Email software may also facilitate maximising your |
| their product over the 'long term sales cycle' via a | | | | 'opt in' rate or 'digital foot-fall' with tools to generate |
| consistent long-term email campaign strategy. | | | | appropriate opt in boxes, where clients share their |
| Marketing Sherpa's Email Marketing Benchmark | | | | contact details in return for some benefit offered |
| Survey 2009 found that 'relevance' of content of | | | | from doing so. |
| emails was the utmost priority of direct marketers | | | | Aweber is one such email marketing software and I |
| using this medium. The second biggest challenge in | | | | personally think it stands out in terms of its success |
| marketing via email was gaining attention over | | | | for deliverability of over 99% compared to |
| competitors. Knowing one's business, relationship | | | | competitors. It's reliability and customer service are |
| development and information marketing all come | | | | second to none in the industry. Aweber email |
| together in strong copywriting in email campaigns - | | | | software is well worth checking out if you are |
| the other half of successful email campaigns. | | | | looking to leverage the power of the internet for |
| Interestingly, on marketing discussion forums, another | | | | increasing sales. |
| conern of online business owners is which system is | | | | If you are looking to learn more about how to make |
| the best software for the job is a consistent source | | | | your email campaigns more successful and increase |
| of debate. | | | | your bottom line, I have written more about |
| This brings us to review the 2 main components to | | | | advantages of these software systems on my |
| successful email marketing campaigns: | | | | website. Share some of your experiences of other |
| 1 Collecting data about your prospects from your opt | | | | software systems - guff, gaffs and glory gained! |
| in box, allowing you to customise your campaigns to | | | | |