| If there's one thing every email marketer wants to | | | | that is probably the best time to send an email. |
| know, it's the answer to this question: When is the | | | | TIP: If you have a global audience, then people who |
| best time to send an email? By the time you finish | | | | sign up for your list on their lunch break in London is |
| this article, you'll finally know the answer. | | | | a completely different time then those who are |
| You see, it's pretty obvious why this question gets | | | | joining during lunch time in San Francisco. If you use a |
| asked so often. If we email marketers know when | | | | service like Aweber, you can segment your list by |
| our audience is sitting at their computers, then there's | | | | region, which allows you to more easily send emails |
| a better chance that they'll see it. If they see it, they | | | | to a global audience. |
| might open it, click on our links, take out their credit | | | | Once you've determined when most of your |
| cards and buy our stuff. | | | | audience is online, you can start sending emails out at |
| And so email marketers try to find the "sweet" spot: | | | | that time. But don't forget about Step #2... |
| That point when the recipient's email inbox is fairly | | | | Step #2: Track and test your results! |
| empty, so your email will be easy to spot. Maybe | | | | Just because your traffic logs and autoresponder |
| you want to find a time of the day when the | | | | statistics suggest that most people joined on their |
| recipient has a few minutes to spare. Perhaps you | | | | lunch break doesn't mean noon is the best time to |
| look for a day of the week when it's likely our | | | | send an email. Instead, you may find that your list is |
| subscribers are sitting at their computers. | | | | most responsive late at night, after their home from |
| But for the most part, it's guesswork. And just | | | | work and the family is asleep. Or you may find that |
| guessing the best time to send an email doesn't put | | | | they're most responsive to your offers first thing in |
| money in your bank accounts. | | | | the morning. |
| If you want to be certain about the best time to | | | | Point is, finding out when your audience is online |
| send an email, then you need to follow this simple | | | | serves as a starting point. But ultimately, you need to |
| two-step system... | | | | test your list to find out when they're most |
| Step #1: Find out when most of your readers are | | | | responsive. That means creating identical emails, |
| online. | | | | splitting your list, and sending your emails out at |
| Don't guess! Instead, go to your traffic logs. Find out | | | | different times of the day (and even different days). |
| when your website is the busiest. And in particular, | | | | In short: Let your subscribers vote with their wallets. |
| find out when most of the people on your list joined | | | | Tracking and testing is the only way to know for |
| your list. If you can find a pattern where they joined | | | | sure when your list is the most eager to respond to |
| on a particular day and approximate time range, then | | | | your offer. |