| I thought it might be good to talk about a few of | | | | them out evenly through your email and make sure |
| my likes and dislikes about email advertising. I have | | | | they work by sending yourself one of your emails. |
| picked up a few good pointers over the years. Even | | | | Then CLICK on it to see if it works.I can't tell you |
| though a lot of these may be known or said before | | | | how many people have sent me links that don't |
| they are worth repeating. | | | | work. |
| After all the whole idea is get people to read your | | | | 5) For goodness sake don't be long winded.A little |
| emails( not DELETE) in the hope that they will sign up | | | | info..then your link..a little more info..then your link..well |
| or buy whatever you are promoting. | | | | you get it.What I want to know is who are these |
| 1) One of the first things you are going to want to | | | | people who babble on and on.yama yama.. yama.. bla.. |
| do is make sure you don't go across in your email | | | | bla..little do they know is I went to the kitchen to get |
| more than 65 characters a line. There are 2 reasons | | | | a fork so I can stab MYSELF in the EYE rather than |
| for this and the first is what is known as "eye | | | | read anymore.Short and sweet or KISS(keep it |
| fatigue".What this means is if the person reading has | | | | simple stupid) is the KEY. |
| to go across too far to the right the reader loses | | | | 6) Sometimes we are tempted to use uncommon |
| interest. The second reason is some email clients | | | | fonts or really loud colors in an attempt to dress up |
| have what is called line wrapping which means your | | | | our email. I must confess I used to do this just |
| message will come out all garbled if it is over 65 | | | | because I liked the all the fun tools, colors, and |
| characters. | | | | smiley's in my email arsenal. All it did was make me |
| 2) Next thing is avoid using all capitals.When a person | | | | look gimmicky and silly along with my program. |
| uses all capitals on the internet it is considered | | | | Remember you are trying to build trust and integrity |
| shouting and nobody likes shouting all the time. Gilbert | | | | on the net.Using Ariel, Times New Roman, or Courier |
| Godfrey shouts all the time and at first it is funny but | | | | as a font style is professional looking enough. |
| then you come to expect it and eventually he's not | | | | 7) When it comes to your subject line this is where |
| funny anymore.So be creative. The odd | | | | you want to grab them. If you follow the rich jerk's |
| CAPITALIZED word can add variety however, and | | | | advice he recommends you can even say something |
| can make a product or benefit stand out in your | | | | shocking like "YOUR UGLY" or "HEY STUPID" |
| email. | | | | however, one must be careful here. Trial and error |
| 3) The next thing after that is one of my personal | | | | here with one's own personality will make you look |
| pet peeves. | | | | unique (as compared to all those other emails)and will |
| I can't stand emails that are full of bad grammar.Bad | | | | get people opening your emails. I do confess that I |
| spelling doesn't hurt your professional image it flat out | | | | have clicked on "HEY UGLY" just out of curiosity. I |
| DESTROYS it. It makes me think the guy on the | | | | don't know if I want to be in business with someone |
| other end can't be bothered to proof read his emails | | | | that obnoxious though.I guess it depends on whether |
| which in my mind makes him a bit of a retarded | | | | you are building long term relationships or just looking |
| chimp. | | | | for the fast sale. |
| 4) Another pertinent practice you are going to want | | | | 8) You may want to tell the odd clean joke in your |
| to do on a regular basis is put your link to your site in | | | | emails.Especially if you are loading then into an auto |
| your email no less than 3 times. You know the old | | | | responder. You'll find people will look forward to your |
| saying "a picture is worth a thousand words". | | | | emails just because they can get a chuckle out of |
| Chances are your website has all the interesting | | | | them. |
| pictures or videos you'll need to capture your | | | | So there you are. Hope you found this article on |
| prospect's interest so make that the goal. Space | | | | email advertising useful. |