| Setting up an email campaign can be a great way to | | | | Also remember to watch your capitalization. Using all |
| follow-up with your customers, boost customer | | | | capital letters may seem like a good way to capture |
| relations, and make more money online with your | | | | your audience's attention; the truth is that using all |
| home business. Just a few minutes of work is all that | | | | caps is often viewed as "yelling" via email. No one |
| is necessary to set up a great campaign that will | | | | likes to be yelled at, and that is certainly not a great |
| impress your customers. There are a few tips you | | | | way to attract customers. So only use a sentence |
| will want to remember, though, so as to not offend | | | | with all capital letters sparingly, to accentuate a |
| any particular customers in your database. | | | | certain point, or to create clean line breaks in the |
| First of all, remember to keep all messages only 65 | | | | email. Never use all caps in the entire message; if a |
| characters across, less if possible. Research has | | | | message like that is received, it will often be deleted |
| shown that anything longer than this will begin to | | | | immediately and never even read. |
| disinterest customers, and they will soon turn away | | | | Be absolutely sure to spell check your message using |
| from your email. Anything more than 65 characters | | | | that application on your computer before sending the |
| will convince customers that the message is too long | | | | email. Never send the email without first reading it |
| to spend time on. | | | | over to check for not only spelling errors, but also |
| How do you ensure that all messages follow this | | | | grammatical mistakes, and unclear language. Your |
| rule? Certain software and programs will allow you to | | | | email should be easy to read, engaging, and should |
| change the settings to only allow a certain number of | | | | use proper grammar and spelling. If not, you are |
| characters per line. If worse comes to worse, | | | | either showing your customers your lack of |
| though, you can always use the notepad application | | | | education and knowledge of basic English skills, or |
| on your computer to type 65 asterisks in a row, and | | | | your lack of caring for the customers. Either way, |
| paste your email beneath. Any characters that | | | | the message sent is not a good one. |
| surpass the asterisks need to be moved. | | | | If you follow these tips, you can market an effective |
| Another great reason to keep your email messages | | | | email campaign that will encourage your customers in |
| this length is that many email programs automatically | | | | their trust of your company as well as in their |
| format received messages in this way. If your original | | | | increasing buys. Contacting your customers often, |
| message does not follow this rule, the email may | | | | without spamming them, is important in letting them |
| appear choppy and unclean on your customer's page, | | | | know that you are there for them if they ever need |
| which sends the message that the customer is not | | | | a customer representative, to place an order, or any |
| important enough to you to ensure an eye-catching | | | | other thing a customer may need. |
| email. | | | | |