| In today's competitive world, it has become | | | | targeted with personal messages and ended up doing |
| increasing more difficult to initiate the sales process | | | | business with thirty one individuals and started a |
| with new prospects. The old method of sending | | | | dialogue with fifty seven executives. |
| direct mail has become almost obsolete and let's face | | | | 2. It is easy to use. You just need a webcam and |
| it, most cold mail pieces are just thrown in the trash. | | | | access to video software to film your personal |
| Telemarketing calls, which were popular in the 80's | | | | videos. There are several video email software |
| are becoming less and less effective because of | | | | programs that you can find with a search on the |
| "caller ID features" and voicemail screening. Traditional | | | | web. Once you have made your video, you can |
| email marketing has increased in volume | | | | store it and recall it at any time. You can make |
| tremendously, but now it has become oversaturated | | | | generic videos to go to a vertical industry or you can |
| and impersonal. What is needed is a new technique | | | | make individual videos to go to specific people. You |
| that utilizes the email marketing format but adds a | | | | may have a brief aversion to filming yourself, but |
| personal, almost interactive touch. Video email | | | | once you practice a bit, you will become a real pro. |
| marketing is the answer and its use is rising very | | | | 3. It is just like being there. With a video of yourself |
| quickly. Video email is the use of your webcam and | | | | making a presentation, it is just like you are in the |
| software to film yourself making a presentation to | | | | room with your prospect making your pitch in person. |
| your prospects. This presentation can then be | | | | It is almost better because you are uninterrupted. |
| imbedded into your emails via a link. When your | | | | You can deliver your entire message without being |
| prospects get your email, they can click on the link | | | | diverted to other topics or issues. |
| and there you are in living color talking to them with | | | | 4. Visuals, like PowerPoints, can be deployed. Again, |
| your message. Here are the top five reasons that | | | | just like making live presentations, you can roll in |
| you should using video email for your prospecting | | | | PowerPoint slides that will appear beside your video |
| programs. | | | | and give emphasis to the points that you are making. |
| 1. It is more effective than traditional email. With | | | | There is a feature that allows you to upload your |
| traditional email, every message looks the same in | | | | presentations or jpegs and store them for use on |
| your prospect's mailbox. Most of the emails are spam | | | | your videos. |
| sent out by machines that are not even relevant to | | | | 5. You can roll in videos. You can actually play a video |
| the prospect's needs. With video email, you can | | | | beside your video, which brings in even more |
| target your prospects individually and through your | | | | information to the prospect. If you don't want to |
| video presentation, you can customize each | | | | have two videos going simultaneously, you can |
| message, even down to each individual. With the link | | | | switch your video off until the other video has |
| that says, "Please watch my recorded message.", it | | | | stopped playing. |
| builds curiosity in the prospect that urges him to click | | | | In the final analysis, you owe it to yourself to try |
| on the link and see what the message says. Actual | | | | video email marketing. I am sure you will find, like I |
| results reveal that video increases the results by | | | | did, that it is an exciting way to capture your |
| 22% over traditional email. I have sent out video | | | | prospect's attention and get better results. |
| messages to a list of 1000 executives that I | | | | |