Email SMS - The Business Advantages of Sending SMS Via Email and Methods of Integration

There are a variety of methods available for anyrapid rollout of SMS to an organisation which can be
company wishing to implement an SMS service in itsparticularly important if your organisation is large such
organisation including:as a Call Centre for example.
- Web SMS - Send and receive SMS via a web-based- It's ideal if you don't want your staff to have
applicationaccess to the internet as it works within your
- PC SMS - Download some software to your PCexisting email application.
which then allows you to send and receive SMS from- It's is perfectly suited for server alerting. Many
your desktop - usually the applications work in acompanies use email server alerts for monitoring
similar way to Instant messaging applicationssystems, servers and websites for example.
- SMS API - Integrate SMS functionality directly withHowever many companies are realising that email
your applications, databases and websites. Using analerts may not always be the ideal method of
SMS API requires technical know-how and the skillscommunication, especially for out of hours system
of a Developer.monitoring. This is where Email SMS comes in. It will
- Email SMS - Probably the most popular method ofeasily integrate with your server alert software. So
integration in our experience today. Add SMSeach time an email alert is sent to you, you will also
functionality to your email account so you can sendreceive an SMS. This means all bases are covered!
and receive SMS directly from your email application.How to integrate Email SMS in your organisation
Most SMS providers who offer this type of serviceWhen choosing an SMS provider for your SMS
will be able to provide the tools to integrate SMSsolution, you should be presented with two choices:
with any email application including Outlook, Outlookto integrate by your Email client or Email server.
Mobile Services, Lotus Notes, Groupwise etc.Integrating SMS by Email client is useful for when you
So what advantages does Email have over otherhaven't got a server or when you're giving SMS
methods of SMS integration?access to a small number of people in your
- It offers minimal training or disruption to yourorganisation, or the organisation is small. Configuring
organisation as Email SMS will easily integrate withcan be done easily by setting up a new email
your existing email system. When you come to useaccount. Just add some user info and server
the service, you simply add a different suffix to aninformation and once configured you can send SMS
email address so it's sent as an SMS instead of andirectly from your email application.
email.To configure at server level, requires a bit more
- Email is already familiar to people so unlike with atechnical know-how but allows for rapid rollout in your
Web SMS or PC SMS tool there is no need to get toorganisation. It also allows you to tie in SMS alerts to
grips with a new tool and there's no software toemail alert server software quickly and easily. You
download.should normally be able to set up the service using
- As a user's email account is normally 'always open'reverse path authentication or SMTP authentication.
there's a reduced risk of missing SMS replies orWhen choosing an SMS provider, ease of integration
forgetting to send an SMS, unlike with a separateand service reliability are key. You should only need
application. There's no need to remember to check ato do a one off configuration to start sending and
separate inbox.receiving SMS via email.
- One of the main advantages is that is allows for