| p>Do your emails include a signature? A signature is a | | | | give the basics of who you are and how to contact |
| standard block of text you include in each of your | | | | you. |
| outgoing email messages and postings to | | | | You may include your business or product name, |
| newsgroups. Most email programs (including Eudora, | | | | URL, phone number, address or other information. I |
| Outlook and others) allow you to create a signature | | | | often use my signature to promote my newsletter, |
| file which will automatically appear at the end of | | | | but you might focus on one of your products or |
| every message you send. Look under the "Tools" | | | | services, a special feature of your website, or other |
| menu or search the "Help" function in your email | | | | benefit you offer. |
| program to learn how to do this. | | | | Keep it simple. Don't use elaborate HTML in your |
| Use your signature to let others know what you do | | | | signature. Many mail programs won't read it properly, |
| and how to contact you. For example, here is one | | | | and recipients will see a jumbled mess of codes |
| signature I use: | | | | instead of your beautifully formatted message. |
| Cathy Stucker, The Idea Lady | | | | Do put any URLs in your message in this format: [ |
| Attract Customers and Make Yourself Famous | | | | Most email programs will read the URL as a hotlink, |
| Get a FREE marketing strategy every Tuesday in | | | | making it easy for readers to click through to your |
| Bright Ideas | | | | site. You can also make your email address a hotlink |
| Subscribe at: | | | | by entering it as |
| Keep your signature file to no more than seven or | | | | This is a strategy you can implement today. It's easy, |
| eight lines. You can't tell your whole life story, just | | | | it's free and it really works. |