| Email signatures are a classic but effective way to | | | | The only thing you need in your signature are the |
| keep your brand or your product in front of people | | | | basics: your name, contact information, title of your |
| without spending a fortune in advertising costs. | | | | website, it's address, your phone number and your |
| Consider for a moment all of the emails you receive | | | | physical address. |
| on a daily basis. Oftentimes you'll see a short | | | | Keep the number of links minimal however. Too |
| description after the name of the person sending the | | | | many links such as those to your website, your |
| email that will show: | | | | Facebook page, your Twitter account, your LinkedIn |
| - The contact's email address | | | | profile, can get a little messy and confusing for the |
| - Their website address | | | | reader. Keep it simple. |
| - Their blog address (if different from their website) | | | | Change up the colors! |
| - A contact phone number | | | | People are used to seeing black text on a white |
| - A physical address You can think of an email | | | | background but what if instead, you used red text, |
| signature a bit like a business card on the internet. It's | | | | or blue text? This will make that email signature |
| purpose is to let those who receive your email know | | | | stand out like a sore thumb (which means that it's |
| that you have other locations online they can visit | | | | doing it's job). |
| whenever they want to. | | | | Be careful however, with the words that you use in |
| They're easy to set up and you can use it multiple | | | | your signature. Many email clients today have pretty |
| times a day and not spend a penny in advertising | | | | stiff spam filters and the words free and money |
| costs! | | | | especially tend to get flagged as spam almost as |
| So, how do we create an effective email signature? | | | | soon as it hits the receiver's inbox - regardless of |
| Within nearly all email clients (even ones online that | | | | how harmless the context of the message is. |
| are free), you have the option of including a | | | | If you have something to give away for free, place |
| signature that will automatically go out with every | | | | the word free within an image, add that image to |
| email you send. This is usually located within the | | | | your signature, and then have a link next to that |
| "Settings" area. | | | | image where people can immediately go to get that |
| When you write the signature, keep it short and to | | | | free resource. |
| the point but also very obvious as well. One of the | | | | All in all, creating an email signature is a very |
| best ways to do this is to include an image with your | | | | under-used but effective way to drive new traffic to |
| signature. This could be your company logo, an image | | | | your site and above all, it's free to use. |
| of yourself or even an image of your product. | | | | |