| Email marketing provides the quickest and easiest | | | | you buy an dentist list, you can mail to the list as |
| way to market to your dentist list. If you are | | | | often as you like. Owning your list also allows you to |
| concerned about the environment, and want to be | | | | test your marketing message. Send out test email |
| green, then email marketing is one way to preserve | | | | blasts to smaller segments of your list to see which |
| precious natural resources. But email marketing alone | | | | message pulls the best results. |
| may not be enough to get you the results that you | | | | However, when you own your list you may still need |
| deserve. | | | | the assistance of a third-party email service. There |
| Email and direct mail marketing can be a powerful | | | | are several available and, often times, the marketing |
| combination of marketing weapons. Email can be | | | | list provider may provide this service for a fee. |
| delivered quickly and frequently. This is important | | | | You may think that buying dentist list is cost |
| because it can take 20 or more marketing contacts | | | | prohibitive. Many marketers find that the lifetime |
| before a purchase decision is made. A follow-up | | | | value of just a few new customers can easily pay |
| direct mail piece delivered less frequently can add | | | | for the cost of buying a dentist list. Still, you have |
| credibility and sustainability to your marketing | | | | options. |
| message. | | | | Most States have dental licensing boards that have |
| Maybe you don't have a dentist list to market to or | | | | lists of practicing dentists in every county for your |
| maybe your list needs updating. If this is the case, | | | | state. The lists include the dentist's name, street and |
| you might consider buying or building a new dentist | | | | email addresses, phone, and fax numbers. The lists |
| list. | | | | may be free in some states, while others charge a |
| Buying versus renting | | | | fee. |
| Marketing list providers will either sell you an email | | | | The lists provided may not be formatted for an email |
| marketing list or rent you a list. When you rent the | | | | marketing campaign, and you would have to do this |
| list, you send your marketing message to the list | | | | yourself-however, software programs are available |
| provider and they will email to your list for you. This | | | | to purchase that will help with re-formatting the data. |
| can be a convenient option if you don't have time, | | | | You can then create mailing labels for a direct mail |
| systems or expertise to do your own mailing. | | | | marketing campaign. Most word processing program |
| When you buy an email marketing dentist list, you will | | | | would be sufficient in generating mailing labels. |
| actually own and take possession of the list. When | | | | |