| A question I get asked from time to time is this one. | | | | one of the things I do is write autoresponder |
| "Do you recommend using an email template to email | | | | templates for people, though it's not a main part of |
| my list with?" For starters, for those of you who | | | | my business. With a well constructed template, there |
| aren't quite sure what an email template is, I'm going | | | | is very little that needs to be added to it. Notice I |
| to explain shortly. After I've done that, I'm going to | | | | said very little. |
| give you the pros and cons of using such a template. | | | | And therein lies the problem and the biggest con of |
| As with anything else when it comes to marketing, | | | | email templates. See, because they have to be |
| there is good and bad to everything we do. You can | | | | generic, unless you're going to custom design a |
| decide, based on this info, what's best for YOU. | | | | followup series (in which case it is no longer a |
| Let's start off with just what an email template is. An | | | | template) the person using the template has to |
| email template is one that has a general message for | | | | modify it slightly to fit their particular product or |
| each one in the chain that is sent out. So if you | | | | service. For somebody who has no writing skills or |
| purchase a 7 email followup system, you'll get a | | | | has never written an email before, this can present a |
| message designed for each step in that chain, | | | | problem. Leaving the template generic will likely result |
| starting with the introduction and finishing with the | | | | in few sales, if any at all. |
| final followup where you make your last sales pitch. | | | | It is for this reason that, unless you really know your |
| Okay, so what's good about these? Well, the obvious | | | | product, you're probably better off staying away |
| thing is, assuming they are well constructed, you | | | | from templates and simply learning how to write |
| don't have to think about the individual steps in the | | | | emails yourself. Otherwise, your offer will not stand |
| email sequence. They're all laid out for you. Most | | | | out the way it should and you won't make the sales |
| email marketers who have a lot of success with | | | | that you're expecting to make. |
| email marketing have this down to a science. In fact, | | | | |