| Having done all the necessary homework, you've | | | | your message. |
| decided that you will send out well laid-out, structured | | | | Tip 3: Test-Mail Your Messages |
| and targeted email messages to promote your | | | | People check their emails on multiple browsers as well |
| business. Somewhere along the way, you also | | | | as multiple machines, including hand-helds. |
| decided that you will send out your messages in | | | | So test-mail your messages on all possible browsers, |
| HTML format. Towards that end, the email marketing | | | | operating systems and devices, especially hand-helds. |
| tips mentioned below will ensure that you send out | | | | That way, any distortions in your messages would be |
| just the right promotional email messages in HTML | | | | known ad visible to you upfront. |
| format. | | | | Tip 4: Research the Behavior of Email Clients |
| Tip 1: Empower Your Recipients | | | | There is a plethora of Web-based Emails as well as |
| Firstly, even if you have decided to send out your | | | | desk/machine-based Email Clients. And your |
| messages in HTML format, your addressees may not | | | | prospects might view your messages on any of |
| be willing or able to receive your messages the same | | | | them. So, before you go all guns blazing on your |
| way. So, ALWAYS give your recipients the choice of | | | | email marketing campaign, do on-ground research on |
| both textual and HTML format emails. That way, you | | | | as many of them as you can. Some do not accept |
| will not only ensure everyone sees your message, | | | | HTML format mails at all. Some filter out HTML |
| you will also give them a feeling of empowerment. | | | | content, especially on desk-based email clients in |
| Tip 2: Keep the Layout Simple | | | | offices. Bear in mind all of these factors and devise |
| An overly complicated layout of your email message | | | | your messages accordingly. |
| is only likely to confuse your prospects than convince | | | | Now that you're aware of these useful email |
| them about your offerings. Keep the text as well as | | | | marketing tips, go ahead and send out your |
| the imagery and design simple and basic. Integrate all | | | | promotional emails - just the way you wish to! |
| of the aforementioned, in line with the purpose of | | | | |