| Today people are very sensitive to spam mails. | | | | enough useful content to send to your recipients. If |
| When they receive an unsolicited email, they will | | | | you have schedule your newsletter to be sent once |
| immediately treat it as spam. Even for solicited | | | | every 2 weeks, you must make sure that you have |
| commercial emails, if you send it too frequently, your | | | | useful content to publish. You should never |
| recipients will not read the emails and send them to | | | | compromise on the quality of the content at all. |
| the junk box. | | | | If you are not sure what to send, you should ask |
| The frequency to broadcast emails varies from one | | | | your recipients what they want to receive. Send |
| case to another. For example, if you are providing a | | | | them a survey to gather information on what they |
| daily update on stock or forex, your recipients will | | | | want. From the results of the survey, you can then |
| expect to see your email in their inboxes every day. | | | | create the content that your recipients wish to read. |
| But for another case, a message every bi-weekly will | | | | A simple guideline on broadcast frequency for |
| be good. | | | | different types of emails is as followed: |
| When it comes to email broadcast, I feel that there | | | | 1. Newsletter. Corporate newsletter should be sent at |
| is no fixed rule regarding the sending frequency. As | | | | least once a month, 12 times a year. |
| long as your emails or newsletter provide value to | | | | 2. Survey. Survey is a very good tool to gather |
| your subscribers, they will be more than willing to | | | | valuable feedbacks and other information. You should |
| receive them often. So do not always sell something | | | | restrict surveys to quarterly for better response |
| in every email you send. By doing so, you are forcing | | | | rate. |
| your recipients to hit the SPAM button. | | | | 3. Promotional emails. This really depends on how well |
| To determine the frequency of your broadcast, the | | | | your recipients are receptive to you or your business. |
| first step is to decide on what kinds of emails you | | | | Sending it daily is definitely out of the question. You |
| are going to send. There are many different types | | | | can try sending it twice a month to see the response |
| of email, from newsletter to press release. After you | | | | rate of your recipients. |
| have listed out the different types, plot the regularity | | | | If you can achieve the right broadcast frequency, |
| of each type. | | | | you will definitely see a greater response from your |
| Next, you need to determine whether you have | | | | email campaign. |