| Professional email marketers know that | | | | such a case, you shouldn't just use your |
| personalization is crucial in achieving high open rates | | | | auto-responder to personalize your emails to your |
| as people are more likely to spend time reading | | | | subscribers. Take the time to sift through your |
| things that are relevant to them. | | | | mailing list and send only to those who can actually |
| Seeing their name on the subject line creates that | | | | avail of what you are offering (i.e. Those who live |
| impression of relevance and prompts them to read | | | | within North America). |
| through the email to learn about how they can | | | | Imagine what could happen if you addressed your |
| benefit from the content. This is the reason why | | | | recipients with their name on the subject line without |
| full-featured auto-responders have become so | | | | taking the time to check if all are actually eligible to |
| popular among online business owners and internet | | | | avail of your promo. You will end up exciting a |
| marketers. | | | | number of your subscribers only to disappoint them |
| Auto-responders that automatically include a | | | | in the end when they realize that your offer does |
| recipient's name in the subject line and main text play | | | | not apply to them. |
| a very important role in any email marketing | | | | When it comes to email marketing personalization, |
| campaign. It is these tools that make it easy for | | | | you need to go the extra mile. |
| online business owners to personalize their emails and | | | | Personalization should not end in addressing your |
| consequently get better responses. However, email | | | | subscribers by their name -- it should involve making |
| marketing personalization can easily backfire. | | | | sure that everything you send out is relevant to |
| | | | | each recipient. Subscribers are real people, approach |
| Before you send out personalized emails to your | | | | them that way. |
| mailing list, consider the limitations of your offerings | | | | Keep in mind that no matter how informative your |
| as well as the profiles of your subscribers. If you've | | | | newsletter campaign is, it only takes one irrelevant |
| built your subscriber list well, you should have all the | | | | email to give your subscribers an impression that |
| data you need to really personalize your emails. | | | | reading through your messages is a waste of time. |
| Consider for a moment that you are a product | | | | For this reason, you should only use email |
| vendor about to announce a promo that involves | | | | personalization when you're sure that the content |
| free shipping to any location within North America. In | | | | you are sending is relevant to the recipient. |