| An email marketing strategy is a must if you are | | | | marketing strategy of your competitor and the best |
| planning to create high visibility for your product or | | | | way to do it is by subscribing to their mailing lists. |
| service. There are several forms of internet | | | | 2. You will have to ask and answer some key |
| advertising like search engine optimization, Pay Per | | | | questions regarding your service or product. You |
| Click, Article Marketing, Banner ads, AdWords, | | | | should define your offering, the target audience, the |
| reciprocal linking, and many more. But one of the | | | | email content, the emailing schedule; time bound |
| most convenient, low cost, and effective form of | | | | goals, and finally the budget for the entire exercise. |
| internet advertising is email marketing. One of the | | | | 3. You will need to set some quantitative goals for |
| salient points is that you will be able to reach out to | | | | your email marketing strategy. While setting the |
| a long list of prospective customers. But before you | | | | goals, you need to identify your strengths as well as |
| actually create your strategy, you will need to work | | | | weaknesses. At the same time, follow your |
| on the following: | | | | competitor's strength and weakness. A SWOT |
| 1. Study competitive analysis. This will include | | | | analysis will be perfect as it will help you to fine tune |
| information regarding your competitors as well as the | | | | your email marketing strategy based on available |
| market scenario. You will need to study the | | | | resources and information. |