| Email marketing has seen a decrease in recent years | | | | amount get one free, etc. A deal must be a true deal |
| for effectiveness. What was once the top method | | | | to get the consumers' attention because you can bet |
| of gaining consumer attention has slowly slipped | | | | they will be shopping around even after they get |
| away because of the misuse of the concept. | | | | your email newsletter or press release. |
| Companies began to buy email lists accessing | | | | List: |
| information no one wanted to share. Suddenly | | | | Creating an email list has changed since the |
| people's inboxes were deluged with spam. For those | | | | "spammers" began to buy lists. As a result it is |
| with an honest intention it has made email marketing | | | | possible to upset consumers very easily if you send |
| that much harder. Still, there are three elements or | | | | your advertisement to the wrong people. The best |
| tips that can be provided to help you in your | | | | thing to do is get an opt- in list that you build over |
| endeavours. | | | | time. It might be a slow way to go, but at least you |
| These three tips are offer, list and creative. You are | | | | know the individuals receiving it did sign up. They also |
| probably aware of them if you have used snail mail | | | | have the option of getting out of the subscription |
| marketing campaigns. We'll look at each below: | | | | each time you send something out. Keep in mind that |
| Offer: | | | | not everyone in your list will be perfect for all |
| You have to provide something to the consumer | | | | campaigns. |
| they want, but you are also asking something in | | | | Creative: |
| return. Typically, the offer is a product or service for | | | | The word creative is simple to explain, but not |
| which the consumer gives you money. However, it | | | | always easy to implement. Your strategy, copy |
| has to be a bit more than that. What is going to | | | | write, and call to action all need to be clear, concise, |
| catch their eye regarding your offer, what makes it | | | | and eye catching. It is better to forget about the |
| better than a competitor? There are some key | | | | decorations the email has and remember the power |
| words you can put in your email marketing campaign, | | | | of words. Even a plain text email can get more |
| which will get the consumer attention. They are: | | | | attention than making it pretty. |
| save; buy one, get one free; cash back, spend x | | | | |