| Traditional marketing strategies are falling behind the | | | | Making use of a mail merge option is also a good idea |
| fast paced internet based Email marketing. This is | | | | to send mass emails on a personalized basis. A lot of |
| now emerging as a highly competitive field; therefore | | | | information specific to the person like his name, area |
| the success of your particular campaign lies in | | | | etc can be used here. Including an unsubscribe |
| creating a lasting impact through specialized or | | | | function in your email is also a good idea. This could |
| personalized mails framed in a simple and interesting | | | | be an email address to which the reader can send a |
| manner. | | | | mail to opt out. |
| Make your emails thought provoking, clear and | | | | Another useful tip is to abstain from email |
| concise and ensure that your content is free from | | | | campaigning during holidays when people stay away |
| grammatical and spelling errors which are likely to put | | | | from their computers. Make sure you include an |
| off any reader, i.e. some degree of professionalism | | | | element of 'Call to action' in your mail. A beautifully |
| should be exercised here. The sender name should be | | | | framed email must state at the end what the |
| trust worthy and not a computer generated one. | | | | customer is supposed to do. For e.g. if your intention |
| Knowing the sender definitely pays an important role | | | | is to publicize a discount then provide a specific link at |
| in reading his mail. | | | | the end of your mail asking the customer to click on |
| It is always best to send the content in plain text. | | | | it to avail the discount. In other words lay down a |
| Remember the reader may not always access his | | | | clear path to be followed by the recipient. |
| mail through a PC. The mobile phone has overtaken | | | | Do not overlook the requirement that your email |
| the PC in so many ways; people are often accessing | | | | campaign should reflect the corporate design or |
| their mails through their mobile handsets. Therefore, | | | | image of your company. The content should not |
| the simpler the content the more accessible it will be | | | | stray from the company's motives so that once the |
| through such a platform. | | | | reader enters the company website he appears |
| Check the norms and rules set by your email | | | | familiar with whatever he finds there. Most email |
| provider. Most providers set a minimum number of | | | | clients have their preview pane turned on. Make use |
| Emails that can be sent in a day. There are others | | | | of this facility and project a most intriguing topic or |
| which restrict the number of mails in a minute. If | | | | your best offer or discount here so that the reader's |
| these conditions are not adhered to then there are | | | | attention is captivated. Keep a close watch on the |
| chances for your email account to be suspended. | | | | response and do not miss an opportunity to connect |
| Better to avoid images or script that needs to be | | | | with a customer. Provide all information they ask for |
| downloaded from the net. This is because HTML | | | | and give them a call which will certainly boost their |
| scripts are more likely to fall into the Spam category. | | | | confidence in you. |